Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना Competition Category.
रजतम्आभ्यन्तरम्· 2021
Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना
by SpActrum
Client: SpActrum
A' Design Award रजतपुरस्कारः Winner in आभ्यन्तरम् Category
Verified Award Winner
Verify Award Status for #95823The Design
About Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना
HCH इति आधुनिकक्रयणकेन्द्रे स्थितम् एकं वस्त्रविपणिकागृहम् अस्ति। संरचना समरूपस्तम्भयुक्तस्य मण्डपस्य आधारेण निर्मिता, या शास्त्रीयबेसिलिकायाः योजनां स्मारयति। अतः आन्तरिकभागः वाणिज्यिकस्वभावात् पावित्र्यस्वभावं प्रति परिवर्तते। एषा विन्यासरचना प्राचीनग्रीकमन्दिराणां तथा एक्रोपोलिसस्य दृश्याक्षसिद्धान्तानाम् आधारेण अपि निर्मिता। त्रयः गुलाबवर्णीयसेतवः परस्परं दिशं प्रति निर्दिशन्तः विन्यस्ताः, ये दर्शकान् गभीरम् अवकाशं मार्गयन्ति। सेतुपृष्ठेषु विद्यमानेषु छिद्रेषु पुत्तलिकाः निवेशयितुं शक्यन्ते येन धावनपथः निर्मीयते। काचतन्तुदृढीकृतकङ्क्रीटम्, टेराज़ो, इस्पातं च प्रयुज्यन्ते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Hch प्रमुखकार्यम्: वस्त्रविपणिकागृहस्य आन्तरिकसंरचना बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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