Hailuo श्रवणयन्त्रस्य वेष्टनम् by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2020
Hailuo श्रवणयन्त्रस्य वेष्टनम्
by Xiaomi
Client: Xiaomi
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo श्रवणयन्त्रस्य वेष्टनम्
हैलुओ इति अन्तःकर्णश्रवणयन्त्रस्य कृते निर्मितं वेष्टनपरिकल्पनम् अस्ति। उत्पादस्य छायाचित्रं प्रदर्शयितुं स्थाने, वेष्टनं छिन्नस्य नॉटिलस-शङ्खस्य चित्रं प्रस्तौति यस्मिन् सर्पिलगर्भे श्रवणयन्त्रं स्थापितम् अस्ति। शङ्खस्य सर्पिलाकारः ध्वनेः अनुनादेन सह सम्बद्धः अस्ति। सम्पूर्णं चित्रं पृष्ठे उत्कीर्णम् अस्ति येन नॉटिलसस्य वास्तविकः अनुभवः जायते। कृष्णमस्या सह रजतपत्रं वेष्टनाय मन्दं दीप्तिं ददाति या उन्नतप्रौद्योगिकीं सूचयति। आकर्षणीयायां पेटिकायां द्वे स्तरे स्तः, येन श्रवणयन्त्रं तस्य तन्तवः च प्रथमं दृश्यन्ते, उपकरणानि च अधः तिष्ठन्ति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Hailuo श्रवणयन्त्रस्य वेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Hailuo श्रवणयन्त्रस्य वेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Hailuo श्रवणयन्त्रस्य वेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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