Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2020
Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च
Client: Korea Sport Coach Federation
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #98641The Design
About Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च
केएससीएफ् एकः कोरियाई क्रीडाविभागः अस्ति यः क्रीडासम्बन्धितान् विशेषज्ञान् - सक्रियान् भूतपूर्वांश्च राष्ट्रीयदलक्रीडकान्, प्रशिक्षकान्, क्रीडादलस्वामिनश्च - संगृह्णाति। हृदयचिह्नम् एक्स्-वाय् अक्षात् अङ्कितम् अस्ति, यत् क्रीडकस्य हर्षोल्लासम् एड्रीनलिनं च, प्रशिक्षकस्य स्वदलं प्रति समर्पणं स्नेहं च, क्रीडासु सामान्यप्रेम च प्रदर्शयति। हृदयचिह्नं चतुर्भिः पहेलीखण्डैः निर्मितम् - कर्णः, बाणः, पादः, हृदयं च। कर्णः श्रवणस्य, बाणः लक्ष्यस्य दिशायाश्च, पादः क्षमतायाः, हृदयं च आवेगस्य प्रतीकम् अस्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Korea Sport Coach Federation ब्राण्डिंग दृश्यपरिचयश्च अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
