Biwei Zhu इत्यनेन कृतं Gan Song ब्रैण्ड-दृश्य-परिचयः इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्आलेखिका· 2020
Gan Song ब्रैण्ड-दृश्य-परिचयः
कर्तृ Biwei Zhu
ग्राहकः: Gan Song
आलेखिका वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#98901 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Gan Song ब्रैण्ड-दृश्य-परिचयः विषये
गान् साँग् इति नाम चीनदेशस्य मायाङ्ग्-क्षेत्रस्य विशिष्टब्रैण्डस्य कृते निर्मितः ब्रैण्ड-दृश्य-परिचयः अस्ति। एतस्य अभिकल्पनं स्थानीयभूदृश्येन मियाओ-संस्कृत्या च प्रेरितम् अस्ति। विविधस्थूलत्वयुक्ताः सूक्ष्मरेखाः पर्वतानां जिन्जियाङ्ग्-नद्याः च आकारं निर्मान्ति। मियाओ-वस्त्रधारिणी हसन्ती बालिका शस्यसमृद्धिं आशां च प्रतिनिदधाति। एषः परिचयः विवरणपत्रिकासु, पत्रेषु, आवरणपत्रेषु, संवेष्टनेषु, बहिर्विज्ञापनेषु च प्रयुज्यते, वर्कमुद्रणेन, उन्नयनमुद्रणेन, लेज़र-च्छेदनेन, स्वर्णलेपनेन च सहितः। सर्वाणि आकृतिचित्राणि सदिशरूपेण (वेक्टर) निर्मितानि सन्ति, येन परिचयः कस्मिन्नपि आकारे मुद्रयितुं शक्यते।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Gan Song ब्रैण्ड-दृश्य-परिचयः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Gan Song ब्रैण्ड-दृश्य-परिचयः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Gan Song ब्रैण्ड-दृश्य-परिचयः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- आयामाः एवं सम्पुटीकरणम्
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- सूचकशब्दाः
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- उत्पादनप्रौद्योगिकी
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- परिकल्पना-आह्वानम्
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- अनुसन्धानम्
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- प्रेरणा
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- परियोजनाकालः
- The project started and finished in 2019 in Changsha City,China
- प्रचालनप्रवाहः
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- एकस्वानि
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- दलसदस्याः
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - चित्रश्रेयः
- Wilbur Studio
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