Project Yellow दृश्य आईपी अभिकल्पनम् by Yu Chen

Project Yellow दृश्य आईपी अभिकल्पनम् by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in संगणकचित्रकला, त्रिमित प्रतिरूपण, विन्यास एवं प्रतिपादन अभिकल्पना Competition Category.

रजतम्संगणकचित्रकला· 2020

Project Yellow दृश्य आईपी अभिकल्पनम्

by Yu Chen

Client: Hubei University of Technology

A' Design Award रजतपुरस्कारः Winner in संगणकचित्रकला Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow दृश्य आईपी अभिकल्पनम्

प्रोजेक्ट येलो एकः सम्पूर्णः कला-परियोजना अस्ति यः "सर्वं पीतम्" इति दृश्य-अवधारणां रचयति। मुख्य-दृष्ट्या अनुसृत्य नानानगरेषु वृहद्-बाह्य-प्रदर्शनाः निर्मास्यन्ते तथा च समानकाले सांस्कृतिक-सृजनात्मकानां व्युत्पन्नानां श्रृङ्खला उत्पादिष्यते। दृश्य-आईपी-रूपेण प्रोजेक्ट येलो आकर्षकं दृश्य-प्रतिबिम्बं शक्तिसम्पन्नं वर्ण-योजनं च धारयति येन एकीकृतं मुख्य-दर्शनं निर्मीयते यत् जनेषु अविस्मरणीयं भवति। बृहत्-स्तरीय-ऑनलाइन-ऑफलाइन-प्रचारार्थं दृश्य-व्युत्पन्नानां निष्पादनार्थं च उपयुक्तम्, एतत् एकम् अनन्यम् अभिकल्पना-परियोजना अस्ति।

The Recognition

About the A' Design Award रजतपुरस्कारः

Project Yellow दृश्य आईपी अभिकल्पनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Project Yellow दृश्य आईपी अभिकल्पनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Project Yellow दृश्य आईपी अभिकल्पनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen