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Helen Brasinika इत्यनेन कृतं AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी

Helen Brasinika इत्यनेन कृतं AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी इति आतिथ्य, विनोद, यात्रा एवं पर्यटन अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award सुवर्णपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।


सुवर्णम्आतिथ्यम्· 2020

AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी

कर्तृ Helen Brasinika

ग्राहकः: BllendDesign & Research Office

आतिथ्यम् वर्गे A' Design Award सुवर्णपुरस्कारः विजेता

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परिकल्पना

AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी विषये

एषः प्रकल्पः नवीनगन्तव्य-विश्रामसेवा-लघुविपण्याः सामुदायिकक्षेत्राणाम् आन्तरिक-भूदृश्य-प्रकाशाभिकल्पनां निर्दिशति। लक्ष्यम् आसीत् बुखारेस्ट्-हृदये स्थानीयाभिकल्पनेन विश्रान्तवातावरणस्य सृष्टिः। एतत् स्वागतपूर्णम् उच्चस्तरीयम् अनुभवात्मकं च समागमस्थलं येन समुदायाधारितं गन्तव्यम् अनुभवप्रदातृत्वं च भवेत्। प्रस्तावः शोधसूचिताभिकल्पनायाम्, भविष्यनगराभिकल्पनपद्धत्याम्, वर्षाजलप्रबन्धनव्यवहारेषु च केन्द्रितः आसीत् येन धारणीयं नागरिकं स्थानं सर्वैः आलिङ्गनीयं स्थाप्येत।

मान्यता

A' Design Award सुवर्णपुरस्कारः विषये

AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। AgoraFloreasca UrbanTheory नागरमनोरञ्जनविपणी तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।

परिकल्पनायाः पृष्ठतः

सम्वादसामग्री

परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।

अद्वितीयगुणाः
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
आयामाः एवं सम्पुटीकरणम्
The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
सूचकशब्दाः
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
उत्पादनप्रौद्योगिकी
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
परिकल्पना-आह्वानम्
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
अनुसन्धानम्
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
प्रेरणा
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
परियोजनाकालः
Concept Design June 2018, delivery of the project December 2018.
प्रचालनप्रवाहः
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
दलसदस्याः
BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
चित्रश्रेयः
Arthur Zinz Photography

प्रायोजितम्

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उत्तमा परिकल्पना महत् सम्मानम् अर्हति

A' Design Award इति उत्तमपरिकल्पनार्थम् एकः अन्ताराष्ट्रियः, निर्णायकमण्डलीयः सम्मानः अस्ति। योग्यतामूलकं सम्मानं प्राप्तुं, यशः, प्रतिष्ठां, प्रसिद्धिं च स्वकार्यार्थम् अर्जयितुम् A' Design Award इत्यस्मिन् भागं गृह्णातु। स्वकार्यं A' Design Award इत्यस्मै नामाङ्कयतु, अभिलषिते A' Design Prize इत्यस्मै प्रतिस्पर्धां कुरुत।

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