Perception ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱯᱞᱟᱴᱤᱱᱟᱢᱵᱷᱤᱛᱨᱤ· 2020
Perception ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ
Client: Perception
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
- 1,119,396
- Verified Award Winner
- Verify Award Status for #100227
The Design
About Perception ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ
ᱱᱚᱶᱟ ᱦᱩᱰᱤᱧ ᱞᱚᱜᱚᱱ ᱠᱟᱴ ᱨᱮᱭᱟᱲ ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ ᱫᱚ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱴᱚᱞᱟ ᱨᱮᱭᱟᱜ ᱥᱚᱲᱚᱠ ᱯᱟᱨᱚᱢ ᱴᱷᱮᱱ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱛᱟᱞᱟᱨᱮ ᱡᱷᱤᱡ ᱵᱮᱱᱟᱣ ᱡᱟᱜᱟ ᱫᱚ ᱵᱟᱨ ᱴᱷᱟᱶ ᱟᱨᱵᱟᱝ ᱴᱮᱵᱩᱞ ᱴᱷᱟᱶ ᱨᱮ ᱵᱚᱥᱠᱟᱱ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱯᱷᱤ ᱵᱮᱱᱟᱣᱤᱡ ᱠᱟᱹᱢᱤ ᱥᱚᱦᱚᱡ ᱟᱨ ᱯᱩᱨᱟᱹ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱪᱟᱛ ᱨᱮᱭᱟᱜ ᱵᱮᱱᱟᱣ ᱡᱟᱦᱟᱸ 'ᱪᱷᱟᱭᱟ ᱫᱟᱨᱮ' ᱠᱚ ᱢᱮᱛᱟᱜ-ᱟ ᱚᱱᱟ ᱫᱚ ᱵᱮᱱᱟᱣ ᱡᱟᱜᱟ ᱛᱟᱭᱚᱢ ᱠᱷᱚᱱ ᱮᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱜᱟᱛᱮᱞᱟᱹᱱ ᱴᱷᱟᱶ ᱫᱷᱟᱹᱵᱤᱡ ᱥᱮᱴᱮᱨ ᱠᱟᱛᱮ ᱯᱩᱨᱟᱹ ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱫᱩᱱᱤᱭᱟᱹ ᱵᱮᱱᱟᱣ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱮᱜᱟᱨ ᱡᱟᱜᱟ ᱨᱮᱭᱟᱜ ᱚᱨᱥᱚᱝ ᱮᱢᱟ ᱟᱨ ᱡᱟᱦᱟᱸᱭ ᱦᱚᱲ ᱠᱟᱯᱷᱤ ᱨᱮᱭᱟᱜ ᱡᱚᱢᱚᱠ ᱥᱟᱶ ᱯᱩᱨᱟᱹ ᱢᱚᱱᱮ ᱛᱮ ᱵᱟᱵᱚᱛ ᱠᱚ ᱠᱩᱥᱤᱭᱟᱜ-ᱟ ᱩᱱᱠᱩ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱢᱤᱫ ᱢᱟᱫᱷᱭᱚᱢ ᱵᱮᱱᱟᱣᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ
Perception ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Perception ᱠᱟᱯᱷᱤ ᱚᱲᱟᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
- Dimensions & Packaging
- Area: 53.3 square meters
Dimension: 9100mm x 6550mm - Tags
- Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
- Production Technology
- Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
- Design Challenge
- Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
- Research
- After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
- Inspiration
- As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
- Project Duration
- The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
- Operation Flow
- The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
- Patents
- Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee. - Image Credits
- Image #1-5: ⓒFeelament, Perception, 2020.
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