Niro Max ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ by Baidu Ai Cloud Hci Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱨᱚᱵᱚᱴᱤᱠᱥ Competition Category.
ᱥᱳᱱᱟᱨᱚᱵᱚᱴᱤᱠᱥ· 2020
Niro Max ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ
Client: Baidu
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱨᱚᱵᱚᱴᱤᱠᱥ Category
Verified Award Winner
Verify Award Status for #100909The Design
About Niro Max ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ
ᱱᱤᱨᱚ ᱢᱮᱠᱥ ᱫᱚ ᱮᱭᱟᱨᱯᱚᱨᱴ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ ᱠᱟᱱᱟ᱾ ᱢᱚᱲᱟ ᱩᱨᱩᱢ (ᱯᱷᱮᱥ ᱨᱤᱠᱚᱜᱱᱤᱥᱚᱱ) ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱯᱟᱹᱨᱥᱤ ᱛᱮ ᱨᱚᱲ-ᱛᱮᱞᱟ ᱦᱚᱛᱮᱛᱮ ᱱᱚᱶᱟ ᱨᱚᱵᱚᱴ ᱫᱚ ᱪᱮᱠ-ᱤᱱ, ᱴᱤᱠᱚᱴ ᱨᱩᱟᱹᱲ, ᱩᱰᱟᱹᱣ ᱡᱟᱦᱟᱡᱽ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱟᱨ ᱮᱴᱟᱜ ᱠᱩᱠᱞᱤ ᱠᱚᱨᱮ ᱭᱟᱛᱨᱤ ᱠᱚᱭ ᱜᱚᱲᱚ ᱠᱚᱣᱟ᱾ SLAM ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱦᱚᱛᱮᱛᱮ ᱱᱤᱨᱚ ᱢᱮᱠᱥ ᱴᱚᱨᱢᱤᱱᱟᱞ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱟᱹᱰᱤ ᱟᱞᱜᱟ ᱛᱮ ᱛᱟᱲᱟᱢ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱟᱨ ᱡᱟᱦᱟᱸᱭᱟᱜ ᱜᱚᱲᱚ ᱵᱟᱹᱱᱩᱜ ᱛᱮᱜᱮ ᱟᱡᱛᱮᱜᱮ ᱨᱤᱪᱟᱨᱡᱽ ᱦᱚᱭᱚᱜ-ᱟ᱾ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱠᱷᱚᱞᱟ ᱨᱮ ᱰᱤᱯᱷᱤᱵᱨᱤᱞᱮᱴᱚᱨ ᱟᱨ ᱯᱷᱟᱨᱥᱴ ᱮᱰ ᱠᱤᱴ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱪᱮᱛᱟᱱ ᱠᱷᱚᱞ ᱫᱚ ᱤᱱᱡᱮᱠᱥᱚᱱ ᱢᱚᱞᱰ ᱟᱠᱟᱱ PC ᱟᱨ ABS ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱯᱷᱨᱮᱢ ᱫᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱟᱨ ᱥᱤᱴ ᱢᱮᱴᱟᱞ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱠᱚᱢ ᱠᱟᱹᱢᱤ ᱠᱷᱚᱨᱚᱪ ᱛᱮ ᱞᱟᱦᱟᱭ ᱤᱫᱤᱭᱟᱜ ᱥᱮᱣᱟ ᱮᱢ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Niro Max ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Niro Max ᱥᱮᱣᱟ ᱨᱚᱵᱚᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- NIRO-Max is an airport service robot can perform face recognition and natural language interaction. The SLAM technology enables it “walk” freely and charge itself autonomously to assist passengers with check-in, ticket return, flight info, and other inquiries while patrol airports. The back box of it is equipped with an AED and first aid kit. It can reach out to more passengers in need and proactively provide services with a less businesses system labor costs and a higher operational efficiency.
- Dimensions & Packaging
- 530mm x 500mm x 1500mm
- Tags
- Artificial Intelligence, Mobile, Service, Robot, Robotic
- Production Technology
- The shell of NIRO Max is adopted with PC and ABS injection molding, and its internal skeleton is realized with aluminum and sheet metal processes. The case is secured with buckles and screws and multiple rounds of optimization have been done to achieve rapid disassembly of it. Max presents many Baidu AI technologies including the NLP, computer vision, cloud computing, and Easy Talk. The integration of ultrasonic, infrared wave sensors and SLAM technology provides a safe guarantee for the robot.
- Design Challenge
- Based on our research, proper mimic of human and cute appearance can enhance users' willingness to interact: Instead of using black screen, we applied a white light-transmitting material and displayed digital expressions through projection on the robot face. After rounds of optimization in the areas of acoustic and mechanical design for its structure, the final design has no screw on the surface achieved an easy assemble and disassemble reducing the difficulty and cost of its maintenance.
- Research
- Quantitative and qualitative, user interview, case study
Research content: user preferences of robot appearance, human-robot interaction in public, robot height, Uncanny Valley.
Key finding: lack of interaction willingness, unfriendly experience
Solution: arms increase users' perception of it being intelligent for higher willingness to interact, and eyes bring a more human like feeling.
Taller than users will pose a pressure to users and cute appearance increases users’ willingness to interact. - Inspiration
- Baidu, the world's largest Chinese search engine company, also a technology company of artificial intelligence represented by robots like Max launched in business scenarios. Max is a perfect combination of high technology and supreme user experience. In 5G eras, compared to human services, service robots can assist passengers in need accurately and flexibly to provide proactive services with a less businesses system labor costs and a higher operational efficiency.
- Project Duration
- The project was launched in Beijing in January 2019 and officially released at the Baidu Yunzhi Summit in September 2019.
At present, hundreds of Taiwan-level cooperation agreements have been signed in the government affairs scenes such as China Customs and Vehicle Administration, and part of the delivery has been completed. In addition, there are a lot of cooperation in negotiation in airports and shopping malls. - Operation Flow
- The recessed screen helps protect user privacy. The depth camera can find the user and calculate user's distance to adjust speaker volume accordingly for better privacy. Digital facial expressions increase the humanity of interacting with the robot.
Max can move, watch, listen, think and speak like a human. It can identify the main speaker in a group conversation under noisy airport environment. When a user touches it, touch sensors can sense user touch's position and direction to give feedback. - Team Members
- Fan Yang
Shiyan Li
Daiyan Liu
Hongtao Zhang
Bingkang Luo
Zhun Wu
Shiyu Wu
Yanyan Sun
Xiaowen Cheng
Yang Li
Libo Zhi
Yuhong Zhai
Fangfei Li
Mingfa Zhu
Daisong Guan
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