Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ
Client: Ai Academy
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 11,175
- Verified Award Winner
- Verify Award Status for #100933
The Design
About Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ
Ai Academy ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱨᱤᱛ᱒ᱤᱢ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱮᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ (AI) ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱥᱮᱱᱟᱛ ᱮᱢ ᱠᱚᱨᱚᱸ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱚᱠᱟ ᱢᱚᱱᱚᱥᱯᱮᱥᱠᱰ ᱯᱷᱚᱱᱴ ᱨᱮ ᱚᱠᱟ ᱯᱨᱚᱜᱨᱟᱢᱤᱝ ᱮᱱᱵᱷᱟᱭᱨᱚᱱᱢᱮᱱᱴ ᱨᱮ ᱟᱭᱢᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱭ ᱠᱟᱱᱟ ᱚᱱᱟ ᱨᱮ ᱵᱮᱰ ᱦᱩᱭᱮᱱᱟ ᱾ ᱵᱮᱠᱜᱨᱟᱨᱩᱱᱰ ᱠᱚ, ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱮᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱨᱮᱭᱟᱜ ᱟᱡᱠᱟᱛ-ᱟᱡᱠᱟᱛ ᱵᱤᱥᱚᱭ ᱡᱟᱦᱟᱱ ᱟᱸᱠᱟᱨ ᱠᱚ, ᱚᱱᱟ ᱠᱚ ᱮᱴᱠᱟᱨᱮᱭᱟᱱ ᱠᱩᱥᱤ ᱨᱮ ᱛᱚᱨᱡᱚᱢᱟ ᱠᱟᱱᱟ, ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱮᱫᱥᱮᱫ ᱦᱩᱰᱤᱧ ᱵᱟᱝ ᱢᱮᱱᱠᱷᱟᱱ ᱾ ᱚᱱᱟ ᱠᱚ ᱫᱟᱜ-ᱵᱤᱥᱮᱫ ᱨᱚᱝ ᱠᱚ ᱵᱟᱵᱚᱛ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱸᱴᱟᱞ ᱢᱤᱠᱥᱤᱝ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱟᱭᱢᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷ ᱟᱨ ᱯᱚᱥᱴ-ᱯᱨᱚᱰᱚᱠᱥᱚᱱ ᱦᱩᱭᱮᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱟᱨ ᱵᱮᱠᱜᱨᱟᱨᱩᱱᱰ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱤᱛᱠᱟᱨ ᱛᱮ ᱞᱚᱜᱚ ᱵᱟᱨ ᱥᱟᱶᱴᱮ ᱧᱮᱞᱚᱜᱼᱟᱭ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱛᱤᱠᱤᱱ ᱨᱚᱝ ᱠᱚ, ᱮᱵᱷᱮᱸᱴ ᱟᱨ ᱥᱚᱥᱤᱭᱚᱞ ᱢᱤᱰᱤᱭᱟ ᱥᱟᱢᱟᱱ ᱠᱚ ᱨᱮ ᱪᱤᱱᱦᱟᱹᱭ ᱡᱚᱛᱚ ᱮᱢ ᱠᱚᱨᱚᱸ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ai Academy ᱵᱨᱟᱸᱰ ᱦᱮᱥᱮᱸᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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