Exhibition Center of Nam Kwong Building ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱜ�doᱡᱷᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ by Muchuan Xu, Guanbao Ye and Qijun Lu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2020
Exhibition Center of Nam Kwong Building ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱜ�doᱡᱷᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ
by Muchuan Xu, Guanbao Ye and Qijun Lu
Client: Guangzhou Vantree Design Co.,Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #101043The Design
About Exhibition Center of Nam Kwong Building ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱜ�doᱡᱷᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ
ᱱᱟᱢ ᱠᱟᱶᱚᱸ ᱵᱤᱞᱰᱤᱝ ᱨᱮᱭᱟᱜ ᱮᱜᱷᱡᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ ᱫᱚ ᱡᱷᱩᱦᱟᱭ ᱨᱮ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱮᱜᱷᱡᱤᱵᱤᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱮᱞ ᱠᱷᱚᱱ ᱯᱮ ᱕᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱸᱰᱮ ᱢᱤᱫ ᱵᱟᱞᱤ ᱴᱮᱵᱩᱞ ᱩᱫᱩᱜ, ᱢᱤᱫ ᱠᱚᱛᱷᱟ ᱡᱚᱲᱟᱣ ᱡᱟᱭᱜᱟ ᱟᱨ ᱢᱤᱫ ᱣᱤᱯ (VIP) ᱟᱛᱤᱛᱷᱤ ᱟᱛᱟᱛ ᱡᱟᱭᱜᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱞᱤᱞ ᱟᱹᱨ ᱨᱚᱝ, ᱟᱹᱨ ᱚᱠ ᱯᱟᱴᱚᱨᱱ ᱵᱮᱱᱤᱭᱚᱨ ᱟᱨ ᱵᱨᱚᱸᱡᱽ ᱢᱮᱴᱟᱞᱤᱠ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ-ᱮᱴᱟᱜ ᱴᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱡᱤᱱᱤᱥ ᱛᱮ ᱢᱤᱫ ᱛᱮ ᱠᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱩᱨᱩ ᱫᱟᱨᱮ ᱨᱮᱣᱟᱲ ᱠᱚ ᱫᱚ ᱦᱮᱸᱫᱮ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱴᱤᱞ ᱜᱟᱨ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱴᱷᱟᱰᱟ ᱵᱩᱨᱩ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱛᱮ ᱩᱫᱩᱜᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱤᱫ ᱟᱹᱢᱟᱞ ᱥᱚᱦᱚᱨ ᱵᱷᱤᱛᱤᱨ ᱨᱮ ᱢᱤᱫ ᱨᱩᱠᱟᱹ ᱟᱨ ᱦᱟᱨᱭᱟᱲ ᱡᱟᱭᱜᱟ ᱮᱢ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Exhibition Center of Nam Kwong Building ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱜ�doᱡᱷᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Exhibition Center of Nam Kwong Building ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱜ�doᱡᱷᱤᱵᱤᱥᱚᱱ ᱥᱮᱸᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design tries to explore culture and aesthetics through the exhibition center of Hengqin Nam Kwong building in Zhuhai, and pursues the beauty of green aesthetics while pursuing the business experience of modern complex urban. Interior style, based on the experience of culture and memory’s nature atmosphere, connect personality with dynamic decoration and set up interesting space with proactive quality.
- Dimensions & Packaging
- About 950 square meter.
- Tags
- Vertical forest, Vitality, Environmentally-friendly
- Production Technology
- Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness.
- Design Challenge
- Through the design of continuous thinking hotel residence and repeated deliberation, it responds to the memory with the color inspiration brought by the nature and the texture brought by the bronze metal, and intersperses it into every detail of the 'cultural memory of vertical forest'. Memory is the continuation of color, the extension of texture and the bond of heart. It is only for the purpose of creating the impressive 'cultural memory of vertical forest'.
- Research
- Relaxed and comfortable negotiation area is built for business negotiation, and also for the quiet place in the hustle and bustle urban city. Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness. Metal texture runs through every corner of the space, just like 'forest cultural memory' around.
- Inspiration
- At the beginning, exhibition center fully considers the cultural and historical precipitation and the memory of the vertical forest, presenting an elegant indifference metropolitan style. The atmosphere is dominated by bronze metallic color and cold tones. The different levels tranquility, which is embellished by art dynamics, to be meticulously designed to implement the overall space with an atmosphere of modern urban and environmentally-friendly aesthetics.
- Project Duration
- The project started in August 2018 and finished in September 2019 in Zhuhai
- Operation Flow
- When customers come to the exhibition center, they can follow the sales staff to check the Nam Kwong project in the sand table, or they can enjoy it in the negotiation area or VIP reception.
- Patents
- Copyrights belong to Vantree Design
- Team Members
- Muchuan Xu
Guanbao Ye
Qijun Lu
Xiaofeng Li
Weicong Lei
Zebiao Lin
Guanghui Chen - Image Credits
- Photographer:Zhouxi Lin
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