Eduardo Walles ᱨᱮᱱᱟᱜ Debes Intervenir सुरक्षा पोस्टर ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Debes Intervenir सुरक्षा पोस्टर
Eduardo Walles ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: tApp
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101449 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Debes Intervenir सुरक्षा पोस्टर ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱮᱵᱮᱥ ᱤᱱᱛᱮᱨᱵᱮᱱᱤᱨ ᱮᱱᱟ ᱮᱠᱟ ᱠᱟᱨᱠᱷᱟᱱᱟ ᱡᱟᱭᱜᱟᱦᱚ ᱨᱮᱭᱟᱜ ᱥᱩᱦᱤ-ᱟᱨᱮᱡ ᱚᱲᱟᱜ ᱧᱩᱛᱩᱢ ᱫᱚ ᱮᱠᱟ ᱴᱷᱮᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱟᱨᱦᱟᱨ ᱡᱟᱭᱜᱟ ᱟᱨ ᱥᱩᱦᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱨᱮᱱ ᱠᱟᱹᱢᱤ ᱡᱤᱱᱤᱥ ᱟᱨ ᱥᱩᱵᱤᱫᱷᱟ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱠᱟᱱᱟ। ᱮᱠᱟ ᱴᱷᱮᱱ ᱨᱮ ᱡᱚᱛᱚ ᱫᱚ ᱮᱠᱟ ᱚᱠᱛᱚ ᱨᱮ ᱮᱴᱟᱜ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱩᱨᱜᱚᱴᱚᱱᱟ ᱦᱩᱭ ᱟᱠᱟᱱ ᱥᱮᱫᱤᱡ ᱛᱟᱭᱚᱢ ᱫᱟᱲᱮ ᱠᱟᱱᱟ। ᱠᱚᱢᱤᱠ ᱱᱮᱸᱡᱮᱞ ᱫᱚ ᱠᱟᱹᱢᱤᱭᱟᱹᱨ ᱠᱚ ᱥᱟᱛᱮ ᱮᱠᱟ ᱧᱩᱛ ᱟᱨ ᱥᱟᱯᱷᱟ ᱦᱚᱲᱢᱚ ᱵᱟᱹᱱᱫᱷᱚᱱ ᱵᱟᱹᱱᱟᱣ ᱞᱟᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ। ᱮᱠᱟ ᱮᱴᱟᱜ ᱠᱟᱱ ᱠᱟᱨᱮᱠᱴᱚᱨ ᱫᱚ ᱠᱟᱹᱢᱤᱭᱟᱹᱨ ᱠᱚ ᱡᱚᱛᱚ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲᱢᱚ ᱨᱮ ᱛᱮᱦᱮᱸᱱ ᱠᱟᱱᱟ। ᱟᱴᱨᱚᱣᱟᱨᱠ ᱫᱚ ᱮᱠᱴᱚᱨ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱴᱩᱞᱥ ᱥᱟᱹᱶᱛᱮ ᱥᱮᱴᱮᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱚᱨᱜᱟᱱᱤᱠ ᱟᱨ ᱞᱩᱥ ᱞᱟᱭᱤᱱ ᱛᱮᱦᱮᱸᱱ ᱮᱢ ᱞᱟᱜᱤᱫ, ᱟᱨ ᱟᱭᱢᱟ ᱨᱮ ᱨᱚᱝ ᱟᱨ ᱠᱚᱢᱯᱚᱡᱚ ᱤᱢᱮᱡ ᱮᱰᱤᱴᱤᱝ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱥᱟᱹᱶᱛᱮ ᱞᱮᱠᱷᱟᱭ ᱠᱟᱱᱟ। ᱮᱠᱟ ᱴᱷᱮᱱ ᱫᱚ ᱥᱴᱟᱭᱨᱤᱱ ᱨᱮ ᱯᱨᱤᱸᱴ ᱞᱮᱠᱷᱟᱭ ᱠᱟᱱᱟ ᱟᱨ ᱩᱱᱤᱭ ᱢᱟᱯ ᱫᱚ ᱬᱟᱞᱭᱟ ᱟᱨ ᱪᱷᱭᱭᱟ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Debes Intervenir सुरक्षा पोस्टर ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Debes Intervenir सुरक्षा पोस्टर ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Styrene 900 mm X 600 mm. Depth. 50
- ᱴᱮᱜ ᱠᱚ
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- ᱯᱨᱮᱨᱚᱱᱟ
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2016 and finished in November 2016 in CDMX.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- None, everything was created form scratch.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- None, everything was created form scratch.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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