Poma Electric Toothbrush (ᱵᱤᱡᱩᱞᱤ ᱰᱟᱸᱛ ᱵᱮᱨᱩᱥ) by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱤᱝᱜᱟᱨ ᱩᱛᱯᱟᱫ Competition Category.
ᱠᱟᱥᱟᱥᱤᱝᱜᱟᱨ ᱩᱛᱯᱟᱫ· 2020
Poma Electric Toothbrush (ᱵᱤᱡᱩᱞᱤ ᱰᱟᱸᱛ ᱵᱮᱨᱩᱥ)
Client: PomaBrush
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱤᱝᱜᱟᱨ ᱩᱛᱯᱟᱫ Category
Verified Award Winner
Verify Award Status for #101946The Design
About Poma Electric Toothbrush (ᱵᱤᱡᱩᱞᱤ ᱰᱟᱸᱛ ᱵᱮᱨᱩᱥ)
Poma ge ekta bijuli danga berus mente banaoakana jaha nitha-nitha ba dandom tahen re aar sanam re dandom sapham senaokate lagit banaoakan kanae. Ete aar berus mocha food-grade silicone reyaeg banaoakana, chedak ete tit lokhon jape aar danta aar ridha ko lekhan jape sapham langa lagit ok'a. Silicone re banaoakan ristom kom bacteria emphasize kaeya, ete lagit barea sereng re sirjom rea dinegea. Bijuli berus ea mocha bage electric toothbrush ko chetan re 20 percent hudin kanae, aar mit brushing mode tahen ete operation ko sombhandi dhon jape tahen kana. Charging case ea chota-chota aar tar bihin ete kam kaeya, chedak berus ea charge tin cha' mahina lagit tahen kanae.
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Poma Electric Toothbrush (ᱵᱤᱡᱩᱞᱤ ᱰᱟᱸᱛ ᱵᱮᱨᱩᱥ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Poma Electric Toothbrush (ᱵᱤᱡᱩᱞᱤ ᱰᱟᱸᱛ ᱵᱮᱨᱩᱥ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Dimensions & Packaging
- Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm - Tags
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
- Production Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Design Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Project Duration
- This project has started in August 2018.
- Operation Flow
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
- Team Members
- 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales
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