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Aesthetics and Chinese Poster Design by Chia-Hui Lien

Aesthetics and Chinese Poster Design by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020

Aesthetics and Chinese Poster Design

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Poster Design

ᱥᱩᱱᱡᱚᱨ ᱟᱨ ᱪᱟᱭᱱᱤᱡᱽ ᱮᱱᱟᱜ ᱱᱮᱭᱟ ᱢᱤᱫ ᱯᱚᱥᱴᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱟᱭᱱᱤᱡᱽ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱮᱛᱟᱱ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱮᱠᱮᱛᱟ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱴᱷᱚᱨ ᱟᱨ ᱟᱠᱟᱱ ᱨᱮᱰᱤᱠᱟᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱠᱷᱚᱱ ᱵᱟᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱰᱚᱠ ᱮᱢ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱠᱚ ᱛᱮ ᱯᱮᱥ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱚᱞ ᱠᱟᱱ ᱴᱮᱠᱥᱴ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱚᱪᱚ ᱟᱨ ᱟᱡᱚ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱫᱤᱥᱚᱢ ᱠᱚ ᱛᱮ ᱯᱷᱚᱸᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱾ ᱚᱠᱛᱚ ᱨᱩᱯ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱯᱚᱥᱴᱟᱨ, ᱱᱤᱢᱛᱟ ᱠᱟᱰᱰ ᱟᱨ ᱢᱤᱫ ᱯᱩᱛᱷᱤ ᱪᱷᱟᱯᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱯᱚᱥᱴᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱡᱟᱦᱟᱸ 70 ᱟᱨ 100 ᱥᱮᱸᱴᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱪᱟᱭᱱᱤᱡᱽ ᱯᱟᱹᱨᱥᱤ ᱟᱨ ᱚᱠᱛᱚ ᱠᱚ ᱚᱨᱤᱭᱮᱱᱴᱟᱞ ᱥᱚᱸᱥᱠᱩᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱛᱟᱦᱮᱸᱱ ᱡᱚᱛᱚ ᱠᱟᱴᱷᱟ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟᱭ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Aesthetics and Chinese Poster Design ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Aesthetics and Chinese Poster Design ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging
●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags
Chinese character design,Font design,poster design
Production Technology
In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge
The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research
Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration
2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration
October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow
The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Patents
Copyright©2019 CHIA-HUI LIEN. All rights reserved.
Image Credits
CHIA-HUI LIEN

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