Fil FIL: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Fil FIL: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ
by Young Huale
Client: By-Enjoy
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil FIL: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ
FIL ᱫᱚ ᱢᱤᱫ ᱫᱚᱠᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱚᱢ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱟᱭᱱᱚᱨ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱟᱨ ᱮᱴᱟᱜ ᱰᱤᱡᱟᱭᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱠᱷᱨᱤᱸᱡ ᱠᱟᱛᱮᱭᱟ ᱾ FIL ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱢᱟᱭᱱᱮ ᱫᱚ ᱯᱷᱨᱮᱧᱪ ᱛᱮ ᱜᱟᱨ (ᱞᱟᱭᱤᱱ) ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱞᱟᱦᱟ ᱞᱟᱛᱟᱨ ᱠᱮ ᱛᱷᱟᱪ ᱢᱤᱫᱴᱟᱸᱜ ᱜᱟᱨ ᱫᱚ ᱯᱮ ᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟᱨᱮᱜᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱫᱚ ᱥᱟᱡᱟᱣ ᱟᱨ ᱧᱮᱞᱚᱜ ᱛᱮᱭᱟ ᱾ ᱱᱚᱶᱟ ᱜᱟᱨ ᱫᱚ ᱡᱟᱹᱰᱟᱹ ᱟᱨ ᱠᱟᱴᱤᱡ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱞᱚᱜᱚ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱡᱷᱟᱞ ᱟᱨ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱨᱮ ᱦᱚᱸ ᱢᱤᱫ ᱮᱠᱛᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱫᱚᱦᱚ ᱨᱮ ᱜᱚᱲᱚᱭᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱫᱚᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱦᱴᱟ, ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱰ, ᱯᱮᱠᱮᱡᱤᱝ, ᱪᱤᱴᱷᱤᱯᱟᱛᱟᱹ ᱡᱤᱱᱤᱥ, ᱧᱩᱛᱩᱢ ᱴᱮᱜ, ᱛᱷᱷᱩᱨ ᱟᱨ ᱠᱟᱜᱚᱡ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Fil FIL: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fil FIL: ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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