2018 Welcome Package DGUT Primary Function: ᱱᱟᱢᱟᱸᱠ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
2018 Welcome Package DGUT Primary Function: ᱱᱟᱢᱟᱸᱠ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ
by Ruikang Xie
Client: Xiexie Design
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #102231The Design
About 2018 Welcome Package DGUT Primary Function: ᱱᱟᱢᱟᱸᱠ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ
Book Text: 2018 ᱡᱚᱦᱟᱨ ᱯᱮᱠᱮᱡ DGUT ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱱᱟᱢᱟᱸᱠ ᱠᱷᱚᱵᱚᱨ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ ᱡᱟᱦᱟᱸ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱰᱚᱝᱜᱩᱭᱟᱱ ᱭᱩᱱᱤᱵᱷᱚᱨᱥᱤᱴᱤ ᱚᱯᱷ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱪᱮᱞᱟ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱪᱟᱭᱱᱟ ᱚᱠᱛᱚ Guan ᱟᱨ ᱰᱚᱝᱜᱩᱭᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱦᱚᱨ ᱵᱟᱦᱟ ᱢᱤᱪᱮᱞᱤᱭᱟ ᱟᱞᱵᱟ ᱠᱚ ᱚᱞᱠᱮ ᱚᱛᱟᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱢᱤᱫ ᱡᱩᱛ ᱡᱟᱹᱦᱟᱸᱨᱟᱲ ᱵᱟᱛᱟᱣ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱚᱰᱚᱠ-ᱟᱠᱟᱱ ᱵᱚᱠᱴᱚ ᱨᱮ ᱢᱤᱫ ᱠᱮᱱᱵᱟᱥ ᱵᱮᱜ, ᱢᱤᱫ ᱱᱚᱴᱵᱩᱠ, ᱢᱤᱫ ᱠᱟᱞᱚᱢ ᱵᱮᱜ ᱟᱨ ᱵᱟᱨ ᱦᱚᱫ ᱮᱴᱞᱟᱥ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱵᱟᱨ ᱴᱟᱶᱠᱟ ᱠᱚ ᱦᱚᱭᱜᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱨᱮ ᱚᱠᱚᱭ ᱨᱮ ᱥᱩᱠᱩᱨᱤᱭᱟᱹ ᱢᱤᱪᱮᱞᱤᱭᱟ ᱟᱞᱵᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱢᱤᱫ ᱨᱮ ᱛᱤᱭᱩ ᱚᱞ-ᱟᱠᱟᱱ ᱠᱟᱹᱴᱷᱤ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱠᱟᱱᱟ ᱱᱟᱶᱟ ᱮᱦᱚᱵ ᱠᱚ ᱛᱟᱭᱚᱢ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱮᱱ ᱮᱢ ᱟᱨ ᱚᱲᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱪᱟᱞᱟᱬ ᱥᱟᱹᱱᱟᱢ ᱩᱫᱩᱜ ᱠᱟᱴᱮ ᱮᱢ ᱠᱟᱛᱮ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
2018 Welcome Package DGUT Primary Function: ᱱᱟᱢᱟᱸᱠ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 2018 Welcome Package DGUT Primary Function: ᱱᱟᱢᱟᱸᱠ ᱮᱦᱚᱵ ᱵᱚᱠᱴᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
- Dimensions & Packaging
- 360mmx260mmx55mm
- Tags
- Future, humanistic life, flowers
- Production Technology
- This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
- Design Challenge
- We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
- Research
- Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
- Inspiration
- Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
- Project Duration
- Started in July 2018, completed in September, completed in Dongguan, China
- Operation Flow
- Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
- Image Credits
- Image #1-5 Zhang Jingwen
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