Mariana Couto and Tiago Correia ᱨᱮᱱᱟᱜ Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ

Mariana Couto and Tiago Correia ᱨᱮᱱᱟᱜ Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱫᱚ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ· 2020

Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ

Mariana Couto and Tiago Correia ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Telefonica

ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱟᱥᱴᱚᱨ ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱫᱚ ᱴᱮᱞᱤᱯᱷᱳᱱᱤᱠᱟ ᱨᱮᱭᱟᱜ ᱢᱳᱵᱤᱥᱴᱟᱨ ᱟᱨ ᱴᱤᱵᱷᱤ ᱥᱮᱵᱟ ᱥᱟᱶ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱬᱩᱛ ᱠᱚᱱᱴᱨᱳᱞ ᱚᱝᱜᱚ ᱠᱚ ᱫᱚ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱴᱟᱣ ᱟᱠᱟᱱ ᱱᱮᱵᱷᱤᱜᱮᱥᱚᱱ ᱴᱷᱟᱶ ᱟᱨ ᱥᱚᱨᱮᱥ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱮᱞᱮᱫ ᱥᱟᱰᱮ ᱟᱫᱮᱥ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱚᱨᱟ ᱵᱷᱟᱨᱪᱩᱣᱟᱞ ᱜᱚᱲᱚᱭᱤᱡ ᱥᱟᱶ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱮ ᱮᱢᱟᱭ᱾ ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱨᱮᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮ, ᱢᱤᱫ ᱱᱟᱨᱟᱢ ᱠᱳᱴᱤᱝ ᱫᱚ ᱵᱟᱹᱲᱛᱤ ᱥᱩᱵᱤᱫᱷᱟ ᱟᱨ ᱴᱷᱤᱠ ᱜᱟᱱᱚᱜ ᱮ ᱮᱢᱟᱭ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱹᱲᱛᱤ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱛᱮ ᱫᱚᱦᱚ ᱨᱮᱭᱟᱜ ᱥᱩᱵᱤᱫᱷᱟ ᱮᱢᱟᱭ᱾ ᱥᱮᱞᱮᱫ ᱢᱟᱨᱥᱟᱞ ᱥᱮᱱᱥᱚᱨ ᱠᱷᱟᱹᱛᱤᱨ, ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱥᱛᱤ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱵᱚᱛᱚᱱ ᱠᱚ ᱫᱚ ᱦᱩᱰᱤᱧ ᱢᱟᱨᱥᱟᱞ ᱴᱷᱟᱶ ᱨᱮ ᱫᱚᱦᱚ ᱡᱷᱚᱜ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱮᱢᱟᱭ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Caster ᱨᱤᱢᱳᱴ ᱠᱚᱱᱴᱨᱳᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
ᱴᱮᱜ ᱠᱚ: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
ᱯᱨᱮᱨᱚᱱᱟ: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to Tech4home Ltd 2019
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Mariana Couto
Tiago Correia
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: All images created by João Santos (Chief Design Officer at Tech4home)