Dengo 80g ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱨᱟᱸᱰᱷᱟ ᱠᱟᱞᱟ Competition Category.
ᱥᱳᱱᱟᱨᱟᱸᱰᱷᱟ ᱠᱟᱞᱟ· 2020
Dengo 80g ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ
by Brazil & Murgel Design Studio
Client: Dengo Chocolates
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱨᱟᱸᱰᱷᱟ ᱠᱟᱞᱟ Category
- 133,312
- Verified Award Winner
- Verify Award Status for #102969
The Design
About Dengo 80g ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ
ᱰᱮᱸᱜᱚ 80g ᱫᱚ ᱰᱮᱸᱜᱚ ᱪᱚᱠᱚᱞᱮᱴᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱨᱛᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱫᱚ ᱵᱨᱟᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱵᱟᱦᱤᱭᱟ ᱨᱮᱱᱟᱜ ᱟᱴᱞᱟᱱᱴᱤᱠ ᱵᱤᱨ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜᱟᱭ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱠᱟᱣ ᱠᱚ ᱦᱟᱛᱟᱣᱟ, ᱡᱮᱢᱚᱱ ᱨᱚᱦᱚᱲ ᱥᱟᱠᱟᱢ, ᱥᱟᱠᱟᱢ ᱰᱟᱲ ᱟᱨ ᱡᱟᱝ ᱠᱚ᱾ ᱵᱟᱸᱠᱟᱣᱟᱠᱟᱱ ᱪᱮᱛᱟᱱ ᱠᱚ ᱫᱚ ᱵᱟᱨ-ᱢᱟᱛᱨᱟ ᱟᱨ ᱯᱮ-ᱢᱟᱛᱨᱟ ᱜᱟᱨ ᱠᱚ ᱢᱮᱥᱟᱭᱟ, ᱚᱱᱟᱛᱮ ᱪᱟᱠᱪᱟᱠᱟᱣᱟᱠᱟᱱ ᱪᱮᱛᱟᱱ ᱫᱚ ᱜᱚᱴᱟ ᱵᱟᱨ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱮ ᱨᱩᱣᱟᱹᱲ ᱩᱫᱩᱜᱟ᱾ ᱱᱚᱶᱟ ᱵᱟᱨ ᱫᱚ CNC ᱢᱮᱥᱤᱱ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱴᱮᱢᱯᱞᱮᱴ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣᱟᱠᱟᱱ ᱯᱚᱞᱤᱠᱟᱨᱵᱚᱱᱮᱴ ᱰᱷᱟᱸᱪᱟ ᱨᱮ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱢᱚᱦᱮ ᱜᱟᱨ ᱟᱨ ᱵᱟᱸᱠ ᱠᱚ ᱥᱟᱸᱵᱲᱟᱣᱟ᱾ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱢᱚᱴᱟ ᱦᱚᱛᱮᱛᱮ ᱵᱟᱨ ᱨᱟᱹᱯᱩᱫ ᱚᱠᱛᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱚᱲᱚ ᱥᱟᱰᱮ ᱮᱢᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Dengo 80g ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dengo 80g ᱪᱚᱠᱚᱞᱮᱴ ᱵᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Dimensions & Packaging
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Tags
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Production Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Design Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Project Duration
- The project took place in Sao Paulo, between May and October 2018.
- Operation Flow
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Patents
- n/a
- Team Members
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - Image Credits
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
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