Breath ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Breath ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ
by Na An
Client: Luxun Academy Of Fine Arts
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #103564The Design
About Breath ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ
ᱥᱟᱶ (Breath) ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱭᱟᱫ ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ COVID-19 ᱢᱦᱟᱢᱟᱨᱤ ᱚᱠᱛᱚ ᱨᱮ ᱦᱚᱲ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱥᱛᱤ ᱥᱮᱛᱮᱨ ᱵᱟᱵᱚᱛ ᱡᱟᱹᱜᱟᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱱᱚᱸᱠᱟ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱨᱮ ᱯᱚᱡᱤᱴᱤᱶ ᱟᱨ ᱱᱮᱜᱮᱴᱤᱶ ᱟᱠᱟᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱵᱟᱭ ᱚᱠᱟ ᱞᱟᱦᱟ ᱨᱮᱭᱟᱜ ᱞᱚᱛᱚᱨ ᱥᱟᱭᱰ ᱯᱨᱚᱯᱟᱭᱤᱞ ᱠᱟᱨᱶᱟ ᱢᱚᱥᱠ ᱨᱮᱭᱟᱜ ᱠᱤᱱᱟᱹᱨ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ। ᱟᱪᱩᱨ ᱨᱮᱭᱟᱜ ᱚᱠᱟᱨ ᱠᱚ ᱥᱟᱶ ᱟᱨ ᱨᱚᱲᱟᱹ ᱥᱟᱶ ᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱹᱣ ᱨᱮ ᱢᱤᱫ ᱛᱮᱦᱮᱸᱡ ᱥᱚᱢᱵᱚᱱᱫᱷᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ। ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱟᱨᱠᱟᱱ ᱠᱟᱦᱱᱤ ᱠᱚ ᱡᱮᱢᱚᱱ ᱚᱠᱟ, ᱥᱚᱦᱚᱨ, ᱡᱤᱭᱚᱸ ᱟᱨ ᱡᱤᱭᱚᱸ ᱨᱮᱭᱟᱜ ᱫᱷᱚᱲᱚᱠ ᱱᱚᱶᱟ ᱵᱤᱥᱚᱭ ᱠᱚ ᱡᱚᱛᱚ ᱟᱨ ᱮᱠᱛᱟ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱭᱟᱜ ᱟᱲᱟᱝ ᱛᱮ ᱵᱟᱰᱟᱭ ᱟᱠᱟᱱᱟ। ᱜᱨᱟᱯᱷᱤᱠᱥ ᱠᱚ ᱛᱤ ᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱤᱢᱮᱡ ᱮᱰᱤᱴᱤᱝ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱡᱟᱠᱟᱛ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ 700 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱨ 1000 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Breath ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Breath ᱯᱚᱥᱴᱚᱨ ᱥᱤᱨᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
- Dimensions & Packaging
- 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future. - Tags
- Mask, person, side face, symbiosis, sky, heart, positive and negative shape
- Production Technology
- The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
- Design Challenge
- How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
- Research
- Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
- Inspiration
- The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
- Project Duration
- The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
- Operation Flow
- This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.
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