Human and Sea ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ by Liu Xiaorong and Huo Kai is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ Competition Category.
ᱠᱟᱥᱟᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ· 2020
Human and Sea ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ
Client: Northeastern University
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱞᱟᱞᱤᱛ ᱠᱟᱞᱟ Category
Verified Award Winner
Verify Award Status for #103896The Design
About Human and Sea ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ
ᱦᱚᱲ ᱟᱨ ᱚᱛ ᱫᱚ ᱢᱟᱱᱚᱲᱦᱚᱲ ᱟᱨ ᱟᱲᱟᱞ ᱚᱛ ᱛᱟᱞᱟ ᱨᱟᱡᱽ ᱵᱟᱵᱚᱛ ᱢᱤᱫ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱞᱟ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ । ᱱᱚᱶᱟ ᱠᱚᱦᱚᱞᱤ ᱠᱚ ᱨᱮ ᱢᱤᱫ ᱥᱩᱨᱨᱤᱭᱟᱞ (surreal) ᱴᱟᱺᱰᱤ ᱟᱨ ᱢᱚᱱᱴᱟᱡᱽ ᱨᱩᱠᱟᱹᱲ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ । ᱠᱩᱲᱤ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱟᱹᱲ ᱠᱚ ᱡᱚᱛᱟ, ᱠᱚᱨᱟᱞ (coral) ᱟᱨ ᱫᱟᱜ ᱡᱚᱛᱚ ᱛᱮᱲᱟᱜ ᱛᱮ ᱚᱰᱚᱠ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱟᱜ ᱨᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱟᱨᱦᱚᱸ ᱟᱠᱟᱱ ᱡᱮ ᱡᱟᱶᱟᱸ ᱠᱚ ᱦᱮᱸ ᱩᱫᱩᱜ ᱠᱟᱱᱟ । ᱦᱚᱲ ᱟᱨ ᱟᱲᱟᱞ ᱴᱷᱮᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱠᱤᱡᱽ (harmony) ᱥᱟᱹᱨᱤ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱚᱠᱛᱚ ᱟᱲᱟᱞ ᱨᱮᱭᱟᱜ ᱚᱫᱚᱠ ᱟᱨ ᱴᱩᱴᱩᱭ ᱦᱚᱸ ᱠᱚᱨᱵᱚᱨ ᱮᱢ ᱦᱩᱭ ᱟᱠᱟᱱᱟ । ᱮᱠᱰᱚ ᱨᱩᱠᱟᱹᱲ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱴᱮᱵᱷᱞᱮᱴ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱮᱭᱴᱤᱝ ᱥᱟᱯᱴᱣᱮᱭᱟᱨ (software) ᱠᱷᱚᱱ ᱵᱟᱭ ᱟᱠᱟᱱᱟ । ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱯᱨᱤᱱᱴ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱢᱤᱰᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱯᱟᱦᱴᱟ ᱫᱚ ᱟᱲᱟᱞ ᱵᱚᱸᱚᱸᱥᱟᱛ ᱠᱚ ᱥᱟᱦᱟᱭ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸᱱᱟ ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Human and Sea ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Human and Sea ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱠᱚᱦᱚᱞᱤ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Human beings are closely connected with the ocean. A series of digital art illustrations describe the harmonious symbiotic relationship between human beings and the ocean, which is dialectical. When human beings destroy the ocean, they also destroy their homes. When human beings care for the ocean, they can live together. Digital art illustration, in the form of surreal art, shows that human beings and the ocean are the community of destiny.
- Dimensions & Packaging
- The size of the illustration is 127x127 cm; 63.5x63.5cm. It is used for print and online media.
- Tags
- Human, Ocean, Digital art, Illustration, Destruction, Harmony
- Production Technology
- Digital illustration is finished by computer drawing technology. Using "Sai" software, combining with digital board for image drawing and post art processing, this is a systematic process of art processing, requiring stylized performance, surreal digital painting is very promising.
- Design Challenge
- The difficulty and challenge of digital art illustration is to deal with montage's artistic effect and painting form vividly. It is not easy to achieve the ultimate in the pursuit of artistry and profundity.
- Research
- In the context of human damage to the ocean, marine organisms and marine resources have been greatly damaged and polluted. In the long run, human destruction is possible. Digital art illustration reflects this content. In the form of montage, it praises the harmony between human beings and the ocean from the front, criticizes the behavior of human destroying the ocean from the back, and expresses human reflection.
- Inspiration
- The originality of digital art illustration comes from the destruction of the ocean by human beings, and the concern and protection of the ocean ecology by human beings, with the purpose of sustainable development of the ocean.
- Project Duration
- The project started from March 2019 and finished in September 2019. The design is done in Shenyang.
- Operation Flow
- The content of the illustration is that the female characters have affinity with the marine life, surrounded by fish, coral, seaweed, etc., and the garbage left in the ocean by human beings. The information that they convey to people has three points: 1. The harmony between human beings and the ocean; 2. The destruction and pollution of the ocean by human beings; 3. The consequences that human beings should bear. These contents are transmitted to the public, and the artistic concept is deeply rooted in the people's mind.
- Team Members
- Design Director:Huo Kai, Illustrator: Liu Xiaorong
- Image Credits
- Liu Xiaorong and Huo Kai, 2019.
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