Jia Cheng ᱨᱮᱱᱟᱜ Statice Statice ᱵᱨᱟᱸᱰ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Statice Statice ᱵᱨᱟᱸᱰ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ
Jia Cheng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Statice GmbH
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#105916 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Statice Statice ᱵᱨᱟᱸᱰ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Statice ᱫᱚ Berlin ᱨᱮ ᱛᱷᱟᱯᱚᱱ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱰᱟᱴᱟ ᱮᱱᱚᱱᱤᱢᱟᱭᱤᱡᱮᱥᱚᱱ ᱥᱚᱞᱩᱥᱚᱱ ᱮ ᱮᱢᱟᱭ, ᱯᱨᱟᱭᱣᱮᱥᱤ-ᱠᱚᱢᱯᱞᱟᱭᱮᱸᱴ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ᱾ ᱱᱚᱣᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮ, ᱰᱟᱭᱱᱟᱢᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱨᱚᱝ ᱠᱚ ᱢᱤᱫ ᱜᱟᱺᱦᱤᱨ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱥᱴᱮᱢ ᱮ ᱩᱫᱩᱜ ᱠᱮᱫᱼᱟ᱾ ᱵᱟᱨ D (ᱢᱩᱲᱩᱛ ᱰᱟᱴᱟ ᱠᱷᱚᱱ ᱥᱤᱱᱛᱷᱮᱴᱤᱠ ᱰᱟᱴᱟ ᱛᱮ) ᱵᱚᱫᱚᱞ ᱫᱚ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ S ᱵᱮᱱᱟᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱵᱷᱟᱱᱟᱣ ᱟᱨ ᱮᱥᱮᱫ ᱧᱮᱞ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱮᱢᱟᱭ᱾ ᱟᱹᱠᱷᱤ ᱥᱮᱫ ᱮᱥᱮᱫ ᱨᱚᱝ ᱠᱚ, ᱠᱷᱟᱹᱞᱤ Statice (ᱫᱚᱨᱭᱟ ᱞᱮᱵᱷᱮᱸᱰᱚᱨ) ᱠᱷᱚᱱ ᱜᱮ ᱵᱟᱝ, ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱥᱤᱫᱷᱟᱹ ᱩᱫᱩᱜᱟᱭ ᱟᱨ ᱵᱷᱚᱨᱚᱥᱟ ᱵᱮᱱᱟᱣᱟ, ᱟᱨᱦᱚᱸ ᱵᱨᱟᱸᱰ ᱪᱷᱟᱯ ᱮ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Statice Statice ᱵᱨᱟᱸᱰ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Statice Statice ᱵᱨᱟᱸᱰ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- ᱴᱮᱜ ᱠᱚ
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- ᱯᱨᱮᱨᱚᱱᱟ
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
