Academy ᱲᱟᱸᱰᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤ�device by Ruba Tarazi is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2021
Academy ᱲᱟᱸᱰᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤ�device
by Ruba Tarazi
Client: Architect Ruba Tarazi Office
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
Verify Award Status for #106252The Design
About Academy ᱲᱟᱸᱰᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤ�device
ᱮᱠᱟᱰᱮᱢᱤ ᱢᱮᱱᱟᱜ ᱠᱚ ᱮᱠᱮ ᱚᱡᱷᱤᱥ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱦᱟᱸᱰᱤ ᱠᱟᱹᱢᱤ, ᱠᱚᱢᱚᱱᱤ ᱡᱚᱲᱟᱣ ᱟᱨ ᱛᱚᱦᱮᱫ ᱨᱮᱭᱟᱜ ᱮᱴᱠᱮᱴ ᱛᱮ ᱚᱦᱤᱡ ᱠᱟᱱᱟ᱾ ᱞᱷᱚᱠᱠᱟ ᱫᱩᱟᱨ ᱫᱚ ᱮᱠᱮ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱠᱩᱪᱩ ᱯᱷᱟᱨᱥᱟ ᱠᱚᱨᱮ ᱡᱷᱚᱛᱚᱜ ᱛᱮ ᱪᱮᱛᱟᱱ ᱠᱟᱱᱟ ᱚᱰᱚᱠ ᱠᱚᱢᱚᱱᱤ ᱨᱮᱭᱟᱜ ᱠᱮᱢᱤᱥᱴᱨᱤ ᱵᱮᱠᱜᱨᱟᱩᱸᱰ ᱠᱚ ᱨᱮᱦᱚᱸ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟᱭ᱾ ᱡᱟᱛᱟ ᱠᱮᱴᱟᱯᱥᱩᱞ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱠᱟᱸᱪ ᱠᱩᱲᱤ ᱫᱚ ᱱᱤᱡᱚᱨ ᱛᱮᱭᱟᱨ ᱛᱮ ᱮᱢ ᱮᱫᱟ ᱟᱨ ᱡᱩᱲᱤ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱷᱟ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱮᱭᱟ᱾ ᱨᱤᱞᱮᱠᱥ ᱚᱰᱚᱠ ᱚᱲᱟᱜ, ᱠᱟᱭᱮ, ᱯᱩᱛᱷᱤ ᱵᱟᱦᱟ ᱟᱨ ᱡᱚᱲᱟᱣ ᱜᱮᱞ ᱡᱟᱦᱟᱸ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱟᱭᱱᱴᱟᱨᱮᱠᱴᱤᱣ ᱛᱟᱥ, ᱟᱨ ᱵᱟᱰᱟᱭ ᱰᱤᱭᱟᱜᱨᱟᱢ ᱠᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱮᱠᱮ ᱮᱠᱟᱰᱮᱢᱤᱠ ᱟᱵᱚᱦᱚᱴᱤ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ᱾ ᱟᱨᱟᱢ ᱡᱮᱚᱲ, ᱪᱟᱢᱲᱟ ᱛᱟᱥ ᱟᱨ ᱠᱚᱪᱚᱠ ᱱᱤᱞ ᱦᱚᱲᱚᱢ ᱠᱚ ᱫᱚ ᱫᱮᱨᱮ ᱮᱠᱮ ᱴᱚᱨᱟ ᱨᱮ ᱛᱷᱟᱠᱟ ᱟᱠᱟᱱ ᱚᱠᱚᱨᱤ ᱴᱷᱟᱸᱭ ᱟᱨ 650 ᱴᱟᱴᱠᱟ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱫᱟᱲᱮ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Academy ᱲᱟᱸᱰᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤ�device ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Academy ᱲᱟᱸᱰᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤ�device ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An ergonomic yet educational and inspiring setting to serve company events and offices. The entrance is lit by hexagonal lighting fixture, designed to reflect the chemistry background of the company, as well as various glass partitions filled with gelatin capsules. To create an educational friendly atmosphere we introduced casual seating areas, a cafe and meeting rooms with graphics narrating the company story, multimedia interactive screens, a library, and information diagrams.
- Dimensions & Packaging
- The project's total area is 650 metre square.
Three equal floors 216.6 metres square each. - Tags
- Architecture, Interior, Office, Meeting rooms, Cafeteria, Lobby, Middle east, Jordan, design, architectrubatarazi
- Production Technology
- The floating hexagonal formation of solid wooden frames and lights together with the exposed metallic ventilation system at the entrance represents the industrial pharmaceutical business of the company. The mixture of warm natural wood, leather seats, glass partitions and textile curtains gave the space a genuine look while the dark blue color walls and featured doors represent again knowledge and learning.
- Design Challenge
- The main problem was the tight deadline that coincided with the company re-branding activities which created many constrains that were resolved by customizing many items on site. Also the onsite construction of the glass partitions with the capsules was challenging to produce consistent and void free aesthetic partitions.
- Research
- We studied employees needs, spending time at the company to come up with valuable working methods that serves future growth as well as the ethical culture in the company. Selecting suitable quotes and posters to represent each meeting room as one of the company branches across the world was an eye opener to users, while filling the glass partitions with gelatin capsules to achieve privacy in some spaces add an elegant charm to the offices and emphasis the pharmaceutical industry.
- Inspiration
- Inspired by the late founder words:
"Education is not a philosophy it's our policy."
We approached the project by introducing educational design concepts to create a multidisciplinary office and meeting space, taking the company history and growth and geographical reach mixed with the family culture to reflect on this simple yet modern and friendly open space design. - Project Duration
- The project started in May 2018 and finished in October 2018 in Amman Jordan.
- Operation Flow
- Dynamic space allows employees to experience new concepts of work through learning in a positive and creative atmosphere and sense of belonging. A variety of working setups were introduced; benches, high desks, traditional desks, casual seating areas, interactive screens altogether to encourage performance in a productive and creative way. The space is used also to hold events, seminars and training sessions.
- Team Members
- Architect Ruba Tarazi
- Image Credits
- Image #1: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #2: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #3: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #4: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #5: Photographer Architect Ruba Tarazi, Variations, 2018.
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