Viana Patricio Barbosa Neto ᱨᱮᱱᱟᱜ Nirvana Brand ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Nirvana Brand ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Viana Patricio Barbosa Neto ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Viana Patricio
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#106621 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Nirvana Brand ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱤᱨᱣᱟᱱᱟ ᱢᱮᱱᱮ ᱢᱤᱫ ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱚᱠᱚ ᱢᱮᱰᱤᱴᱮᱥᱚᱱ ᱟᱨ ᱦᱚᱲᱟᱠᱚ ᱡᱚᱲᱟᱣ ᱛᱷᱮᱨᱟᱯᱤ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱡᱟᱦᱟᱸ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱟᱶ ᱨᱮᱭᱟ ᱴᱷᱮᱱ ᱠᱚ ᱵᱮᱱᱟᱣ ᱮᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱮᱸᱜᱮᱲ ᱠᱚ ᱢᱩᱲᱩᱛ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱨᱩᱯᱠᱚ ᱠᱷᱚᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱠᱚ ᱢᱤᱫ ᱜᱨᱤᱰ ᱥᱤᱥᱴᱮᱢ ᱨᱮ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱴᱮ ᱥᱮᱢᱮᱴᱨᱭ ᱟᱨ ᱵᱮᱞᱮᱱᱥ ᱡᱚᱛᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱤᱱᱯᱷᱤᱱᱤᱴᱤ ᱥᱭᱢᱵᱚᱞ, ᱞᱚᱴᱚᱥ ᱵᱟᱦᱟ ᱟᱨ ᱢᱮᱰᱤᱴᱮᱴᱤᱵ ᱴᱷᱟᱨ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱣᱟᱭᱤᱱ ᱟᱨᱟᱜ ᱨᱚᱵᱟᱝ ᱵᱩᱫᱮᱟᱹᱥᱴ ᱞᱮᱠᱟᱱ ᱛᱮᱴ ᱠᱚ ᱦᱩᱭ ᱠᱟᱱᱟ ᱠᱟᱴᱷᱟ ᱛᱮᱭᱟᱨ, ᱟᱨ ᱦᱟᱴᱟ ᱨᱚᱵᱟᱝ ᱢᱚᱱᱥᱴᱮᱨᱭ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱚᱸ ᱟᱠᱟᱱ ᱚᱪᱚ ᱪᱚᱠᱚ ᱠᱟᱴᱷᱟ ᱛᱮᱭᱟᱨ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱮᱴᱟᱜ ᱵᱮᱠᱴᱚᱨ ᱟᱨᱴᱣᱟᱨᱠ ᱞᱮᱠᱟᱛᱮ ᱟᱹᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱞᱚᱜᱚ ᱠᱚ ᱵᱟᱝ ᱦᱚᱲᱲᱟᱣᱟᱜ ᱮᱴᱮ ᱡᱚᱴᱚ ᱟᱨ ᱚᱱᱚᱲᱚᱜ ᱮᱠᱟᱜᱮ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱯᱨᱤᱸᱴ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Nirvana Brand ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nirvana Brand ᱠᱚᱨᱚᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- ᱴᱮᱜ ᱠᱚ
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2020 and finished in June 2020 in Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Pexels
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
