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Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Xiang Ji

Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ by Xiang Ji is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2021

Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

by Xiang Ji

Client: Neo Design

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category

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Colors

The Design

About Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ

ᱵᱩᱠ ᱴᱮᱠᱥᱴ: ᱥᱮᱱᱥ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱴᱷᱤᱠ ᱵᱮᱵᱚᱥᱟᱭᱤᱠ ᱥᱮᱞᱩᱱ ᱠᱷᱚᱱ ᱵᱟᱰᱟᱭ ᱢᱤᱫ ᱟᱨᱦᱚᱸ ᱟᱭᱟᱛ ᱵᱟᱵ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨ ᱦᱟᱛᱤᱡ ᱠᱟᱱᱟ ᱾ ᱢᱩᱞ ᱛᱟᱦᱮᱸ ᱠᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱠᱨᱤᱴ ᱩᱛᱟᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱛᱚᱭ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱣᱟ ᱥᱟᱢᱟᱱ ᱠᱚ ᱥᱟᱶᱛᱮ ᱢᱤᱥᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱩᱭᱞᱩ ᱫᱤᱸ ᱠᱚᱴᱤᱝ ᱨᱮᱭᱟᱜ ᱚᱠᱚᱴᱷᱤᱝ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱯᱩᱨᱟᱹᱱᱚ ᱴᱮᱠᱥᱪᱟᱨ ᱟᱨ ᱱᱟᱣᱟ ᱯᱷᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱛᱟᱲᱟᱢ ᱡᱟᱭᱜᱟ ᱫᱚ ᱟᱠᱟᱱ ᱪᱮᱦᱨᱟ ᱮᱢ ᱦᱟᱛᱤᱡ ᱠᱟᱱᱟ ᱾ ᱞᱮᱤᱟᱩᱴ ᱫᱚ ᱟᱰᱤ ᱟᱴᱱᱟᱜ ᱪᱟᱞᱟᱣ ᱟᱠᱚ ᱵᱟᱝ ᱟᱭᱩᱨᱟᱣ ᱠᱟᱛᱮᱛᱮ, ᱦᱮᱸᱡ ᱟᱠᱟᱛᱮᱭᱟᱜ, ᱞᱤᱴᱴᱤ ᱵᱚᱫᱚᱞ, ᱦᱟᱹᱨ ᱫᱷᱚᱣ ᱟᱨ ᱦᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱠᱚ ᱢᱤᱫ ᱵᱟᱛᱟᱣ ᱴᱷᱤᱠ ᱠᱚᱨᱟᱣ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱚ ᱟᱠᱟᱱᱟ ᱾ ᱪᱟᱸᱢᱛᱟ ᱟᱨ ᱛᱮᱰᱟᱨ ᱫᱚ ᱡᱟᱦᱟᱱ ᱠᱚᱦᱚᱸ ᱚᱠᱟ ᱠᱷᱚᱱ ᱦᱩᱭ, ᱢᱤᱫ ᱴᱷᱤᱠ ᱫᱮᱠᱷᱟ ᱦᱟᱛᱤᱡ ᱟᱲᱟᱝ ᱮᱢ ᱠᱟᱱᱟ ᱾ ᱮᱴᱦᱚᱵ ᱫᱚ ᱟᱲᱤᱭᱟᱹ ᱠᱚ ᱛᱟᱭᱚᱢ ᱥᱟᱫᱷᱮᱱ ᱦᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱠᱷᱚᱱ ᱟᱸᱴᱚ ᱡᱤᱱᱤᱥ ᱮᱢ ᱦᱟᱛᱤᱡ ᱠᱟᱱᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sense ᱡᱩᱴᱩᱢ ᱠᱟᱹᱢᱤ: ᱠᱮᱥ ᱥᱴᱩᱰᱤᱭᱳ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Designers don’t take it as a traditional commercial space designed. Besides the necessary functions, Designers pay more attention to her artful expressiveness and emotional interaction. Designers hope all the people can get more surprises except hairdressing itself.
Dimensions & Packaging
We did not do complicated moving lines in spatial planning. What we want to express are directed interactions, such as waiting, changing clothes, washing head and hairdressing, writing at one's stretch.
Tags
Texture, Light And Shadow, Mottled, Sense Of Ritual, Space
Production Technology
Retaining all the old building's texture and mixing together new materials can produce a different chemical reaction. Maybe she is contradictory, she is opposed, but they are dependent in the end.
Design Challenge
In order to have the same texture as the concrete of the original building, we made a lot of discussions on the shape of the reworked concrete wall, including the proportion of materials and the shade of color. It was found that no matter how we distressed the wall, it was still not comparable to the one polished by the years.
Research
By reorganizing the store's space, the designer creates a space that meets the needs of the target customer group, breaks the boring pattern of traditional beauty stores, and helps the brand to further enhance and expand the business.
Inspiration
The inspiration comes from Istoria hotel in Santorini.
Sometimes, the moment of wonderful things skipping ahead attracts us a lot.
If you can not stand in front of her immediately,
Then you can draw her out.
That's the designer's special insistence for niceness.
Project Duration
The project started in April 2020 in Jiangsu and finished in May 2020 in Jiangsu.
Operation Flow
We pay more attention to let all people that sit at any angle in this space feel the direct visual communication of beautiful things.

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