LiNing 8th Gen Primary Function: ᱯᱷᱞᱮᱜ�orig_ᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
LiNing 8th Gen Primary Function: ᱯᱷᱞᱮᱜ�orig_ᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ
by Yingtao Xu
Client: Li Ning (China) Sports Goods Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
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About LiNing 8th Gen Primary Function: ᱯᱷᱞᱮᱜ�orig_ᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ
Book Text: LiNing 8th Gen ᱫᱚ ᱢᱤᱫ ᱠᱷᱮᱞᱟ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱷᱞᱮᱜᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱒᱐᱔᱙ ᱵᱟᱨ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱮ�nᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱫᱟᱹᱲ ᱦᱚᱪᱚᱜ ᱴᱨᱮᱠ ᱟᱨ ᱵᱟᱥᱠᱮᱴᱵᱚᱞ ᱠᱳᱨᱴ ᱠᱷᱚᱱ ᱟᱹᱢ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱞᱚᱱ ᱫᱩᱶᱟᱹᱨ ᱨᱮ ᱫᱟᱹᱲ ᱦᱚᱪᱚᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱨᱚᱸ ᱵᱚᱫᱚᱞᱚᱜ ᱡᱚᱛ ᱵᱮᱞᱴ ᱛᱚᱞᱟ ᱨᱮ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱟᱭᱨᱟᱭ ᱞᱮᱠᱟᱛᱮ ᱚᱡᱚᱜ-ᱟ ᱾ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ LED ᱥᱠᱨᱤᱱ ᱫᱚ ᱵᱟᱥᱠᱮᱴᱵᱚᱞ ᱠᱳᱨᱴ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱥᱠᱨᱤᱱ ᱠᱚ ᱟᱹᱭᱩᱨ ᱟᱹᱭᱩᱨ ᱦᱚᱪᱚᱜ ᱠᱟᱛᱮ ᱵᱟᱥᱠᱮᱴᱵᱚᱞ ᱩᱫᱩᱜ ᱠᱚ ᱟᱰᱮᱨᱟ ᱵᱮᱱᱟᱣᱟᱜ-ᱟ ᱾ ᱵᱷᱤᱛᱨᱤ ᱛᱟᱞᱟ ᱠᱚ ᱨᱮ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱥᱤᱢᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚᱦᱚᱭ ᱠᱳᱴᱷᱤ ᱠᱚ ᱫᱚ ᱫᱷᱟᱛᱩ ᱟᱨ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱛᱮ ᱠᱟᱨᱵᱚᱱ ᱯᱷᱟᱭᱵᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱯᱷᱤᱱᱤᱥ ᱥᱟᱶ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱳᱴᱷᱤ ᱠᱚ ᱫᱚ ᱟᱛᱟᱝᱠᱟᱛᱮ ᱟᱨ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱰᱷᱮᱨ ᱟᱹᱲᱟᱜ ᱠᱚᱢ ᱦᱩᱭᱩᱜ-ᱟ ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱯᱟᱨᱥᱟᱞ ᱛᱷᱤᱢ ᱡᱟᱭᱜᱟ ᱠᱚ ᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱱ ᱫᱚᱦᱚᱭ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
LiNing 8th Gen Primary Function: ᱯᱷᱞᱮᱜ�orig_ᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ LiNing 8th Gen Primary Function: ᱯᱷᱞᱮᱜ�orig_ᱥᱷᱤᱯ ᱫᱳᱠᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Team Members
- Designer: Xu Yingtao
Designer: Yu Danfeng - Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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