X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ
X-Hale ᱚᱠᱟ ᱢᱤᱫ ᱣᱟᱨᱴᱩᱭᱟᱞ ᱟᱨᱴ ᱮᱠᱡᱤᱵᱤᱶᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱱᱚᱶᱟ ᱠᱟᱸᱯᱮᱱ ᱨᱮ ᱢᱤᱫ ᱞᱚᱜᱚ, ᱯᱚᱥᱴᱚᱨ ᱠᱚ, ᱢᱤᱫ ᱵᱮᱱᱚᱨ, ᱢᱤᱫ ᱴᱨᱮᱞᱟᱨ ᱟᱨ ᱞᱟᱭᱤᱵᱷ ᱥᱴᱨᱤᱢᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱜᱨᱟᱯᱷᱤᱠ ᱟᱥᱮᱴ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ। ᱢᱩᱬᱩᱛ ᱩᱛᱟᱹᱲ ᱥᱟᱶᱴᱟᱶ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ 2.5D ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤᱠ ᱵᱟᱹᱱᱟᱣ। ᱤᱨᱤᱰᱮᱥᱮᱸᱴ (iridescent) ᱨᱚᱸᱜ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱷᱟᱹᱣᱠᱟ, ᱵᱚᱦᱚᱜ ᱟᱨ ᱨᱩᱵᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱚᱱᱟ ᱮᱢ ᱠᱟᱛᱮᱭᱟ। ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱡᱤᱱᱤᱥ ᱠᱚ, ᱡᱮᱞᱠᱟ ᱛᱮ ᱣᱚᱨᱥᱠᱩᱴ ᱯᱚᱥᱴᱚᱨ ᱟᱨ ᱠᱳᱴ ᱠᱟᱨᱰ ᱠᱚ, ᱢᱤᱫ ᱥᱟᱱᱛ ᱥᱟᱶ ᱥᱟᱶᱟᱭ ᱦᱩᱭ ᱡᱚᱨᱢᱮ ᱮᱱᱤᱢᱮᱴ ᱟᱠᱟᱱᱟ। ᱱᱚᱣᱟ ᱥᱟᱢᱟᱱ ᱠᱚ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱟᱨ ᱥᱚᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱲᱦᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱨᱩᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱠᱟᱸᱯᱮᱱ ᱯᱮᱱᱰᱮᱢᱤᱠ ᱚᱠᱛᱚ ᱨᱮ ᱟᱨᱴᱤᱥᱴ ᱟᱨ ᱚᱰᱤᱭᱮᱱᱥ ᱛᱟᱞᱟ ᱨᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱠᱟᱛᱷᱟ ᱵᱟᱨᱛᱟ ᱮᱢ ᱟᱠᱟᱱᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ X-Hale ᱠᱟᱸᱯᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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