Chinese Zodiac ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Chinese Zodiac ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ
by Mengyu Cao
Client: YiQi Hanzi
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #111181The Design
About Chinese Zodiac ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ
ᱪᱤᱱᱟᱹ ᱨᱟᱥᱤ ᱪᱤᱠᱤ ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ ᱨᱮ ᱜᱮᱞ ᱵᱟᱨᱭᱟ ᱪᱤᱠᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱩᱫᱩᱲ, ᱥᱟᱱᱰᱟᱲ, ᱠᱩᱞᱟᱹ, ᱠᱷᱟᱨᱜᱚᱥ, ᱰᱨᱟᱜᱚᱱ, ᱵᱚᱦᱚᱜ, ᱥᱟᱹᱜᱚᱢ, ᱢᱮᱨᱚᱢ, ᱠᱟᱹᱴᱤᱡ ᱦᱚᱲ, ᱠᱩᱠᱲᱤ, ᱥᱮᱛᱟ, ᱟᱨ ᱥᱩᱠᱨᱤ᱾ ᱱᱚᱶᱟ ᱪᱤᱱᱟᱹ ᱚᱞ ᱠᱟᱞᱟ ᱟᱨ ᱪᱤᱱᱟᱹ ᱫᱷᱚᱨᱚᱢᱤᱭᱟᱹ ᱫᱟᱜ ᱨᱚᱝ ᱪᱤᱛᱟᱹᱨ ᱮ ᱢᱮᱥᱟᱭᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱᱛᱟᱹ ᱥᱟᱶ, ᱱᱚᱶᱟ ᱢᱟᱲᱟᱝ ᱚᱞ ᱠᱟᱞᱟ ᱨᱩᱯ ᱵᱷᱟᱸᱜᱟᱶ ᱠᱟᱛᱮ ᱥᱤᱨᱡᱚᱱᱟᱛᱢᱚᱠ ᱪᱤᱛᱟᱹᱨ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱛᱮ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱡᱷᱚᱛᱚ ᱪᱤᱠᱤ ᱨᱮᱱᱟᱜ ᱢᱮᱱᱮᱛ ᱟᱡ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱥᱚᱫᱚᱨᱟ᱾ ᱪᱤᱱᱟᱹ ᱪᱤᱠᱤ ᱠᱚ ᱡᱟᱦᱟᱸᱭ ᱪᱤᱱᱟᱹ ᱯᱟᱹᱨᱥᱤ ᱵᱟᱠᱚ ᱵᱟᱰᱟᱭᱟ ᱩᱱᱠᱩ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱡᱩᱛ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮᱱᱟᱜ ᱩᱫᱫᱮᱥ ᱫᱚ ᱪᱤᱱᱟᱹ ᱪᱤᱠᱤ ᱠᱚ ᱡᱷᱚᱛᱚ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱵᱩᱡᱷᱟᱹᱣᱜ ᱵᱮᱱᱟᱶ ᱠᱟᱛᱮ ᱪᱤᱱᱟᱹ ᱞᱟᱠᱪᱟᱨ ᱯᱟᱥᱱᱟᱶ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Chinese Zodiac ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chinese Zodiac ᱚᱞᱚᱢ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
- Team Members
- Mengyu Cao
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