Lazarus Effekt ᱠᱮᱢᱯᱮᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ (Campaign Illustrations) by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Lazarus Effekt ᱠᱮᱢᱯᱮᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ (Campaign Illustrations)
by Lara Wilkin
Client: Lara Wilkin
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 11,654
- Verified Award Winner
- Verify Award Status for #111279
The Design
About Lazarus Effekt ᱠᱮᱢᱯᱮᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ (Campaign Illustrations)
ᱞᱟᱡᱟᱨᱩᱥ ᱤᱯᱷᱮᱠᱴ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱰᱤᱭᱟ ᱠᱩᱞ ᱡᱟᱱᱟᱢ ᱠᱮᱢᱯᱮᱱ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ୍ ᱠᱩᱞ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱞᱟᱡᱟᱨᱩᱥ ᱤᱯᱷᱮᱠᱴ ᱵᱟᱵᱚᱛ ᱦᱚᱸ ᱠᱟᱱᱟ ᱾ ᱞᱟᱡᱟᱨᱩᱥ ᱤᱯᱷᱮᱠᱴ, ᱮᱴᱟᱜ ᱢᱤᱫ୍ ᱴᱚᱨᱢ ᱡᱟᱦᱟᱸ ᱰᱮᱣᱤᱰ ᱡᱮᱵᱞᱚᱱᱥᱠᱤ ᱱᱩᱛᱩᱢ ᱠᱚᱢ ᱯᱮᱞᱤᱭᱚᱱᱴᱚᱞᱚᱡᱤᱥᱴ ᱫᱚ ᱵᱟᱱᱟᱭ ᱠᱮᱫᱼᱟᱭ, ᱚᱱᱟ ᱫᱚ ᱡᱤᱣᱤ ᱨᱩᱦᱟᱹᱲ ᱨᱮᱭᱟᱜ ᱫᱩᱦᱲᱟ ᱵᱟᱰᱟᱭ ᱫᱚ ᱟᱲᱟᱝᱟᱜ ᱡᱟᱦᱟᱱ ᱟᱛᱩ ᱟᱨ ᱥᱮᱨᱮᱡ ᱠᱟᱱᱟᱭ ᱵᱟᱵᱚᱛ ᱟᱹᱰᱤ ᱠᱟᱦᱱᱤ ᱠᱚᱣᱟᱜᱼᱟ ᱾ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ ᱠᱚ ᱨᱮ ᱫᱟᱲᱮᱞ ᱟᱨ ᱡᱟᱱᱣᱟᱨ ᱠᱚ ᱮᱢ ᱥᱟᱵᱟᱫ ᱠᱟᱱᱟ ᱥᱮ, ᱠᱚ ᱫᱚ ᱟᱲᱟᱝ ᱡᱩᱫᱤ ᱡᱩᱫᱤ ᱚᱱᱟ ᱨᱮ ᱦᱟᱛᱟᱣᱠ ᱟᱫᱮᱨᱮᱱᱟ ᱾ ᱟᱡᱟᱜ ᱟᱡᱟᱜ ᱟᱹᱠᱚᱲ ᱫᱚ ᱠᱟᱲᱟ ᱟᱨ ᱯᱚᱸᱰᱟ ᱵᱮᱠᱴᱚᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱛᱮ ᱟᱹᱰᱨᱟᱭ ᱟᱠᱟᱫᱼᱟ ᱟᱨ ᱰᱮᱴᱮᱞ ᱨᱮᱭᱟᱜ ᱦᱟᱹᱛᱤᱭᱟᱲ ᱛᱮ ᱯᱮᱲᱟᱣ ᱠᱟᱱᱟ, ᱫᱟᱲᱮᱭᱟᱱ ᱠᱚ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱱ ᱦᱚᱲᱚᱝ ᱫᱟᱨᱟᱢ ᱠᱟᱛᱮ ᱧᱮᱞᱚᱜᱼᱟᱜ ᱥᱟᱦᱴᱟ ᱚᱱᱟ ᱴᱮ ᱟᱨᱦᱚᱸ ᱰᱷᱮᱨ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱢᱟᱨᱩᱠᱟᱹ ᱚᱱᱚᱞ ᱠᱚ ᱫᱚ ᱢᱤᱫ୍ ᱫᱮᱠᱷᱟᱭ ᱠᱩᱸᱴᱤ ᱞᱮᱠᱟ ᱫᱚ ᱠᱟᱹᱢᱤ ᱮᱫᱟᱭ, ᱚᱠᱟ ᱫᱚ ᱯᱚᱥᱴᱚᱨ, ᱯᱷᱞᱟᱭᱚᱨ, ᱵᱮᱱᱚᱨ ᱟᱨ ᱤᱱᱷᱚᱨᱢᱮᱥᱚᱱ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱦᱟᱨᱟ ᱡᱩᱲᱟᱹᱣ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Lazarus Effekt ᱠᱮᱢᱯᱮᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ (Campaign Illustrations) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lazarus Effekt ᱠᱮᱢᱯᱮᱱ ᱪᱤᱼᱠᱟᱹᱨᱩᱬ (Campaign Illustrations) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning. - Dimensions & Packaging
- main illustration 32000 mm / 23428 mm
- Tags
- Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
- Production Technology
- Drawn layout and adobe illustrator vectors
- Design Challenge
- The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Research
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage. - Inspiration
- The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies. - Project Duration
- The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428 - Operation Flow
- The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
- Team Members
- Lara Wilkin
- Image Credits
- Lara Wilkin
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