Hd Communication Kft. ᱨᱮᱱᱟᱜ New HQ New Rules Primary Function: ᱥᱟᱦᱴᱟ ᱮ ᱠᱟᱹᱢᱤ ᱠᱚ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
New HQ New Rules Primary Function: ᱥᱟᱦᱴᱟ ᱮ ᱠᱟᱹᱢᱤ ᱠᱚ
Hd Communication Kft. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Magyar Telekom
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#112485 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
New HQ New Rules Primary Function: ᱥᱟᱦᱴᱟ ᱮ ᱠᱟᱹᱢᱤ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱟᱶᱟ HQ ᱱᱟᱶᱟ ᱱᱤᱭᱟᱢ ᱫᱚ Magyar Telekom ᱟᱜ ᱱᱟᱶᱟ ᱢᱩᱬ ᱠᱟᱴᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱥᱟᱦᱴᱟ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱦᱴᱟ ᱫᱚ ᱚᱯᱤᱥ ᱨᱮᱭᱟᱜ ᱪᱟᱲᱛᱮᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱛᱷᱚᱠ ᱱᱤᱭᱟᱢ ᱠᱚ ᱩᱫᱩᱜᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱟᱨᱥᱟᱞ ᱢᱮᱱᱠᱷᱟᱱ ᱮᱱᱮᱡ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱤᱭᱟᱢ ᱠᱚ ᱦᱩᱠᱩᱢ ᱞᱮᱠᱟ ᱵᱟᱝ ᱠᱷᱟᱱ ᱟᱛᱮᱢ ᱞᱮᱠᱟ ᱟᱬᱟᱜᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱱᱟᱦᱟᱜ ᱟᱠᱟᱱ ᱚᱯᱤᱥ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱠᱚ ᱦᱟᱹᱥ ᱟᱨ ᱦᱚᱲ ᱢᱟᱲᱟᱝ ᱛᱮ ᱩᱫᱩᱜᱟ ᱾ ᱮᱱᱟᱞᱚᱜ ᱫᱷᱟᱨᱟᱱ ᱫᱚ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱟᱨ ᱱᱟᱶᱟ ᱰᱷᱚᱲ ᱥᱟᱶ ᱟᱞᱜᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱫᱚ ᱡᱷᱚᱛᱚ ᱵᱟᱨᱚᱵᱚᱨ ᱢᱚᱱᱮ ᱨᱮᱭᱟᱜ ᱩᱫᱟᱶ ᱛᱮᱭᱟᱨ ᱮᱢᱚᱜ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱞᱟᱸᱫᱟ ᱥᱟᱶ ᱱᱤᱭᱟᱢ ᱠᱚ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱩᱜ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
New HQ New Rules Primary Function: ᱥᱟᱦᱴᱟ ᱮ ᱠᱟᱹᱢᱤ ᱠᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ New HQ New Rules Primary Function: ᱥᱟᱦᱴᱟ ᱮ ᱠᱟᱹᱢᱤ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- ᱴᱮᱜ ᱠᱚ
- Office building, Signage, Illustration, Design, System of Norm
- ᱯᱨᱮᱨᱚᱱᱟ
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Permanent
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
