RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ
by Fengnan Lin
Client: Ryc
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #114458The Design
About RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ
RYC ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱡᱟᱦᱟᱸ ᱪᱡᱟᱹ, ᱪᱤᱱ ᱨᱮ ᱛᱟᱦᱮᱸ ᱦᱚᱲ ᱤ-ᱠᱚᱢᱥ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱮᱠᱤᱛᱟᱹ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱫᱮᱠᱦᱟᱹ ᱠᱟᱱ ᱯᱟᱦᱴᱟ। ᱞᱚᱜᱚ ᱫᱚ ᱯᱮ ᱛᱟ ᱡᱩᱛᱤ ᱠᱚᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ: ᱮᱠᱨᱮ ᱠᱚᱡᱚᱨᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱨᱮ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱠᱚᱢᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱦᱴᱟᱭ ᱨᱮᱭᱟᱜ ᱥᱮᱬᱟᱭ ᱤᱫᱤ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱩᱴᱟᱹ-ᱠᱟᱱᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱠᱨᱟᱨ ᱟᱨ ᱱᱟᱶᱟ ᱚᱲᱟᱜᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱤᱨᱚᱠ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱮ ᱮᱢᱟᱱ ᱟᱠᱟᱱᱟ। ᱟᱠᱥᱚᱨ R ᱟᱨ ᱮᱠᱨᱮ ᱠᱤᱱᱤ ᱛᱟᱸᱭᱚᱢ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱠᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱚᱢᱯᱟᱱᱤᱭᱟᱜ ᱡᱟᱦᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱦᱩᱭ ᱠᱟᱱᱟ। ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱫᱚ ᱫᱮᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱚᱱ ᱨᱚᱲ ᱠᱚᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱟᱦᱴᱟ ᱫᱚ ᱵᱤᱡᱮᱱᱮᱥ ᱠᱟᱨᱰ, ᱵᱮᱡ, ᱴᱤᱯᱩᱭ ᱪᱮᱴᱟᱱ, ᱛᱚᱦᱯᱷᱟᱹ ᱡᱚᱠᱟ ᱟᱨ ᱠᱮᱱᱣᱟᱥ ᱵᱮᱜ ᱨᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱨᱮᱯᱚᱲ ᱯᱷᱚᱭᱤᱞ ᱟᱨ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱠᱟᱛᱮ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm - Tags
- Responsible, Young, Creative, Brand, Corporate Identity
- Production Technology
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
- Design Challenge
- Find a suitable design language to reflect industry attributes and corporate culture.
- Research
- Ruoyuchen's 10th anniversary, brand vision upgrade
- Inspiration
- Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.
The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born. - Project Duration
- Guangzhou,Guangdong Province,China,January 1th,2020
- Operation Flow
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
- Patents
- Guangzhou Ruoyuchen Technology Co., Ltd.
- Team Members
- Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang - Image Credits
- Image #1: Designer Fengnan Lin,2019.
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