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RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ by Fengnan Lin

RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021

RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ

by Fengnan Lin

Client: Ryc

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category

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Colors

The Design

About RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ

RYC ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱡᱟᱦᱟᱸ ᱪᱡᱟᱹ, ᱪᱤᱱ ᱨᱮ ᱛᱟᱦᱮᱸ ᱦᱚᱲ ᱤ-ᱠᱚᱢᱥ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱮᱠᱤᱛᱟᱹ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱫᱮᱠᱦᱟᱹ ᱠᱟᱱ ᱯᱟᱦᱴᱟ। ᱞᱚᱜᱚ ᱫᱚ ᱯᱮ ᱛᱟ ᱡᱩᱛᱤ ᱠᱚᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ: ᱮᱠᱨᱮ ᱠᱚᱡᱚᱨᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱨᱮ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱠᱚᱢᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱦᱴᱟᱭ ᱨᱮᱭᱟᱜ ᱥᱮᱬᱟᱭ ᱤᱫᱤ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱩᱴᱟᱹ-ᱠᱟᱱᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱠᱨᱟᱨ ᱟᱨ ᱱᱟᱶᱟ ᱚᱲᱟᱜᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱤᱨᱚᱠ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱮ ᱮᱢᱟᱱ ᱟᱠᱟᱱᱟ। ᱟᱠᱥᱚᱨ R ᱟᱨ ᱮᱠᱨᱮ ᱠᱤᱱᱤ ᱛᱟᱸᱭᱚᱢ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱠᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱚᱢᱯᱟᱱᱤᱭᱟᱜ ᱡᱟᱦᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱦᱩᱭ ᱠᱟᱱᱟ। ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱫᱚ ᱫᱮᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱚᱱ ᱨᱚᱲ ᱠᱚᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱟᱦᱴᱟ ᱫᱚ ᱵᱤᱡᱮᱱᱮᱥ ᱠᱟᱨᱰ, ᱵᱮᱡ, ᱴᱤᱯᱩᱭ ᱪᱮᱴᱟᱱ, ᱛᱚᱦᱯᱷᱟᱹ ᱡᱚᱠᱟ ᱟᱨ ᱠᱮᱱᱣᱟᱥ ᱵᱮᱜ ᱨᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱨᱮᱯᱚᱲ ᱯᱷᱚᱭᱤᱞ ᱟᱨ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱠᱟᱛᱮ।

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging
Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags
Responsible, Young, Creative, Brand, Corporate Identity
Production Technology
Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge
Find a suitable design language to reflect industry attributes and corporate culture.
Research
Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration
Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents
Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members
Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits
Image #1: Designer Fengnan Lin,2019.

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