Food in Nature ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Competition Category.
ᱞᱚᱦᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2021
Food in Nature ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ
by Duc Bui
Client: FPDB Creative
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Category
Verified Award Winner
Verify Award Status for #114801The Design
About Food in Nature ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ
ᱯᱩᱛᱷᱤ ᱚᱱᱚ�ल: ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ (Food in Nature) ᱮᱴᱟᱜ ᱮᱴᱟ ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱚᱠᱚᱭ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱴᱷᱟᱴ ᱴᱷᱟᱴ ᱡᱟᱨᱩᱨᱟᱨᱤᱭᱟᱜ ᱟᱛᱮ, ᱦᱚ ᱪᱤ ᱢᱤᱱ ᱥᱤᱴᱤ, ᱣᱤᱮᱴᱱᱟᱢ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱥᱩᱫᱟᱛᱮ ᱨᱮᱥᱴᱚᱨᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱛᱮ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱮᱴᱟᱜ ᱢᱤᱫ ᱱᱟᱶᱟ ᱯᱤᱭᱟᱹᱨᱨᱮ ᱦᱚᱭ ᱢᱮᱱᱩ ᱟᱠᱷᱨᱟ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱟᱹᱴᱤᱡ ᱟᱠᱷᱨᱟ ᱮᱢᱟᱱ ᱟᱡ ᱡᱟᱭᱜᱟ ᱟᱨ ᱠᱟᱦᱱᱤ ᱢᱮᱴᱟᱣ ᱮᱢᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱪᱟᱨ ᱡᱚᱢ ᱟᱨ ᱠᱚᱰᱚ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱮᱢᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱟᱴᱟᱜ ᱟᱨᱟᱜ ᱠᱚ ᱵᱟᱛᱟᱣ ᱟᱠᱷᱨᱟ ᱨᱮ ᱣᱤᱠᱟᱥ ᱟᱨ ᱡᱤᱣᱤ ᱛᱮ ᱩᱭᱜᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱜᱤᱰᱤ ᱛᱮᱛᱮ, ᱡᱟᱦᱟᱸ ᱦᱮᱲᱩᱸ ᱠᱟᱛᱮ ᱟᱨ ᱚᱠᱚᱭ ᱛᱮ ᱡᱤᱣᱤ ᱩᱭᱜᱟᱨ ᱡᱟᱦᱟᱸ ᱚᱴᱟᱭ ᱠᱟᱱᱟ᱾ ᱠᱟᱴᱟᱜ ᱟᱨᱟᱜ ᱨᱚᱲ ᱨᱚᱲ ᱨᱚᱛ ᱟᱨ ᱦᱮᱲᱩᱸ ᱨᱮᱭᱟᱜ ᱟᱡᱚᱵ ᱟᱠᱟᱨ ᱠᱚ ᱡᱚᱨ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱚᱠᱚᱭ ᱵᱮᱵᱷᱟᱨ ᱮᱱᱟ ᱫᱟᱨᱭᱟ ᱠᱷᱚᱱ ᱵᱟᱝᱮ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱩᱛᱟᱹᱨ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱱᱟᱣᱟ ᱟᱨ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱨᱚᱡ ᱜᱟᱶᱟᱸ ᱞᱟᱹᱜᱤᱫ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Food in Nature ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Food in Nature ᱡᱚᱢ ᱚᱠᱚᱭ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱨᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Dimensions & Packaging
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Tags
- photography, food, seafood, nature, survival
- Production Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Design Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Project Duration
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Operation Flow
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Team Members
- Duc Bui & FPDB Creative
- Image Credits
- Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
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