Froggie ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ by Yongwook Seong is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱞᱟᱭᱴᱤᱝ ᱩᱛᱯᱟᱫ ᱟᱨ ᱯᱷᱤᱠᱥᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.

ᱠᱟᱥᱟᱞᱟᱭᱴᱤᱝ· 2021

Froggie ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ

by Yongwook Seong

Client: Yongwook Seong

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱞᱟᱭᱴᱤᱝ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Froggie ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ

ᱯᱨᱚᱜᱚᱭ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱠᱟᱣᱠᱟᱱ ᱡᱤᱵ (amphibians) ᱠᱚ ᱨᱮᱱ ᱵᱟᱨ ᱨᱚᱠᱚᱢ ᱡᱦᱮᱨ - ᱚᱛᱟᱭ ᱟᱨ ᱫᱟᱜ ᱨᱮ ᱡᱦᱮᱨ ᱠᱟᱛᱮ - ᱠᱷᱚᱱ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱱ ᱠᱷᱚᱱ ᱢᱤᱫ ᱮᱴᱟᱠ ᱫᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱥᱮᱫᱟᱭ ᱠᱟᱱᱟ ᱚᱱᱟ ᱚᱠᱛᱚ ᱫᱚ ᱠᱮᱛᱮᱫᱚᱜᱼᱟ ᱾ ᱯᱨᱚᱜᱚᱭ ᱨᱮᱱ ᱢᱮᱫ ᱠᱚ ᱫᱚ ᱵᱟᱨ ᱚᱠᱟ ᱪᱮᱛᱟᱱ ᱠᱷᱚᱱ ᱚᱪᱚᱜ ᱚᱰᱚᱠᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱫᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱴᱷᱟᱶᱠᱟᱱ ᱮᱴᱟᱠ ᱦᱚᱲ ᱫᱚ ᱵᱟᱰᱚᱭ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨᱭᱟᱹ ᱢᱮᱫ ᱠᱚ ᱫᱚ ᱮᱥᱮᱫ-ᱤᱡᱩᱨᱩᱡ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱮᱫ ᱨᱮᱱ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱵᱟᱦᱟᱨᱟᱹ ᱴᱷᱟᱶ ᱠᱚ ᱨᱮ ᱮᱛᱦᱚᱵ ᱞᱮᱠᱟᱜᱼᱟ ᱟᱨ ᱵᱮᱠᱚ ᱨᱚᱠᱚᱢ ᱚᱰᱚᱠ ᱨᱮᱱ ᱯᱷᱚᱲᱟᱣ ᱛᱮᱭᱟᱨ ᱦᱚᱪᱚᱭᱟ ᱾ ᱢᱤᱫ ᱴᱩᱪ ᱥᱮᱱᱥᱚᱨ ᱵᱚᱴᱚᱱ ᱫᱚ ᱡᱟᱠᱟᱛ ᱱᱟᱠᱚᱛ ᱠᱷᱚᱱᱰᱤ ᱨᱮ ᱛᱷᱚᱸ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱚᱠᱟ ᱚᱰᱚᱠ ᱫᱚ ᱚᱠᱟᱨ ᱠᱷᱟᱛᱤᱨ ᱥᱩᱛᱟᱹᱣ ᱜᱮ ᱡᱭᱟᱹᱠᱟᱣᱟᱜ ᱟᱨ ᱵᱟᱱᱫᱚᱜᱼᱟᱭ ᱾ ᱯᱨᱚᱜᱚᱭ ᱫᱚ ᱥᱮᱸᱫᱽᱨᱟᱠᱚ ᱠᱚ ᱨᱮᱱ ᱡᱦᱮᱨ ᱠᱷᱚᱱ ᱮᱢ ᱠᱟᱛᱮ ᱦᱚᱸ-ᱦᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮᱭᱟᱨ ᱦᱚᱪᱚᱭᱟᱠ ᱠᱚ ᱨᱮᱱ ᱛᱟᱭᱚᱢ ᱤᱫᱤᱠᱟᱛᱮᱭᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Froggie ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Froggie ᱴᱮᱵᱟᱞ ᱞᱮᱢᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Froggie is a desk lamp project that inspires playful creativity. It captures the very moment when a frog rises above water. The eyes are represented as lighting sources, and the exposed body above water as a base.
Dimensions & Packaging: Width 256 mm x Depth 165 mm x Height (max.) 310 mm
*Sizes may vary
Tags: Frog Lamp, Froggie Lighting, Frog Lighting
Production Technology: Froggie's eyes are made to be bendable. Each nostril is equipped with a touch sensor button where users can turn on and off each light.
Design Challenge: The most challenging part was to figure out proper representations for each design element, for example, how big its eyes should be proportional to the body, and how much its body should be shown, compared to the rest of its submerged part.
Research: Froggie is to explore biomimicry in design. It attempts to translate "double life" of Amphibians into lighting design language.
Inspiration: Froggie was inspired by "double life" of amphibians between land and water. Frogs have the permeable skin, which allows them to breathe through the skin in water. They also breathe through the nostrils above the water surface or on land.
Project Duration: The project began in January 2021 and finished in January 2021 in Banff, Canada.
Operation Flow: Users are able to manipulate its eye shapes by adjusting their positions, which could render various lighting effects.