Huson ᱨᱮᱱᱟᱜ Beimu Flagship Store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ (Interior) ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2021
Beimu Flagship Store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ (Interior)
Huson ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beimu Home
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#116018 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beimu Flagship Store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ (Interior) ᱵᱟᱵᱚᱛ ᱛᱮ
Beimu ᱡᱟᱦᱟᱸ China ᱨᱮᱭᱟᱜ Dongguan ᱴᱷᱟᱹᱶ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱠᱚ flagship store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ ᱠᱟᱱᱟᱭ, ᱟᱨ ᱱᱚᱶᱟ 800 ᱦᱟᱡᱟᱨ ᱢᱤᱴᱚᱨ (square meters) ᱡᱟᱭᱜᱟ ᱛᱮ ᱠᱷᱚᱸᱰᱟᱹ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ design ᱨᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱸᱣᱤᱡ ᱚᱠᱛᱚ ᱞᱟᱦᱟ ᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ ᱟᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱥᱟᱸᱣᱤᱡ ᱚᱠᱛᱚ ᱡᱚᱨ ᱮᱢᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱦᱤᱡᱩᱜ ᱦᱚᱡ ᱠᱚ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ ᱟᱠᱟᱱ ᱜᱩᱬᱤ ᱛᱮ ᱛᱟᱸᱦᱮᱸᱱ ᱟᱠᱟᱱᱟᱭ᱾ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱢᱩᱝ (facade) ᱦᱚᱲ ᱟᱨ ᱯᱩᱞ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱴᱩᱠᱩ ᱠᱚ ᱦᱟᱹᱯᱤᱥ ᱟᱠᱟᱱ ᱠᱟᱱᱟ, ᱠᱟᱹᱴᱤᱭᱟᱹ ᱠᱟᱱ line ᱠᱚ ᱛᱮ᱾ Brand ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹᱯ (logo) ᱞᱟᱦᱟᱨᱮ, ᱢᱤᱫ 3.3 ᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱡᱚᱦᱚᱲ (window) ᱠᱷᱩᱞᱟᱹᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ ᱟᱨ ᱵᱟᱦᱨᱮ ᱠᱚ ᱴᱷᱮᱱ ᱢᱤᱫ ᱛᱟᱱ ᱥᱟᱸᱣᱤᱡ ᱮᱢ ᱮᱢ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱟᱨᱟᱜ ᱟᱨ ᱯᱩᱞ ᱨᱚᱝ ᱛᱮ ᱢᱤᱫ ᱟᱲᱟᱜᱟᱜ ᱠᱟᱱ ᱪᱟᱞᱟᱜ ᱞᱟᱦᱟ (passage) ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱦᱤᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱞᱟᱛᱟᱨ ᱜᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ᱾ ᱦᱮᱸᱰᱮ ᱟᱨ ᱡᱟᱶᱟᱭ ᱨᱮᱭᱟᱜ ᱟᱞᱟᱫᱟ ᱟᱞᱟᱫᱟ ᱢᱟᱯ (scale) ᱠᱚ ᱛᱮ ᱡᱟᱶᱟᱭᱤ ᱮᱸᱜᱟ, ᱟᱨᱟᱢ ᱟᱨ ᱠᱟᱛᱷᱟ ᱵᱟᱨᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱟᱞᱟᱫᱟ ᱟᱞᱟᱫᱟ ᱡᱟᱭᱜᱟ ᱠᱚ ᱮᱢᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beimu Flagship Store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ (Interior) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beimu Flagship Store ᱨᱮᱭᱟᱜ ᱴᱷᱟᱹᱶ ᱠᱟᱹᱴᱤᱭᱟᱹ (Interior) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- ᱴᱮᱜ ᱠᱚ
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Symbol and spirit communication of brand building
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- ᱯᱨᱮᱨᱚᱱᱟ
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
