Lina Chen and Yiting Ma ᱨᱮᱱᱟᱜ Cosmetea Pop Up ᱠᱤᱨᱤᱧ ᱟᱠᱷᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2021
Cosmetea Pop Up ᱠᱤᱨᱤᱧ ᱟᱠᱷᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Lina Chen and Yiting Ma ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Nax Architects
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#117099 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Cosmetea Pop Up ᱠᱤᱨᱤᱧ ᱟᱠᱷᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Cosmetea Pop Up ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱟᱸᱜᱷᱟᱤ ᱛᱟᱦᱮᱸᱱ ᱢᱤᱫᱴᱟᱝ ᱠᱤᱨᱤᱧ ᱟᱨ ᱩᱫᱩᱜ ᱫᱚᱠᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ 9 ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ Yuyuan ᱦᱚᱨ ᱨᱮ ᱢᱟᱲᱟᱝ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱝ ᱥᱮᱫᱟᱭ ᱡᱳᱵᱷᱟᱭ ᱵᱷᱟᱱ ᱦᱚᱴᱮᱞ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱦᱚᱨ ᱫᱚ 100 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱱᱟᱜᱟᱢ ᱢᱮᱱᱟᱜ ᱛᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱪᱟ ᱟᱨ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ (ᱠᱚᱥᱢᱮᱴᱤᱠᱥ) ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱪᱟ ᱰᱟᱵᱩ ᱨᱩᱯ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱢᱩᱦᱟᱹᱴ ᱥᱮᱫ ᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱡᱮᱞᱮᱡ ᱚᱰᱚᱠ ᱫᱩᱣᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱨᱮᱡᱮᱡ ᱜᱷᱮᱨᱟᱣ ᱴᱚᱱᱮᱞ ᱛᱮ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱟᱭᱱᱟ ᱞᱮᱠᱟᱱ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱯᱟᱛ ᱛᱮ ᱦᱟᱨᱟᱭ ᱟᱠᱟᱱᱟ ᱟᱨ LED ᱯᱟᱴᱤ ᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱨᱴᱤᱥ ᱟᱨ ᱴᱮᱱᱚᱱ ᱡᱚᱲᱟᱣ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱵᱤᱥᱮᱥ ᱴᱷᱟᱶ ᱨᱮ ᱥᱮᱞᱯᱷ ᱠᱚ ᱵᱚᱦᱟᱞ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱟᱨᱟᱜ ᱠᱟᱸᱛᱷ ᱟᱞᱢᱟᱨᱤ ᱩᱫᱩᱜ ᱟᱨ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱭᱜᱟ ᱮᱢᱟᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Cosmetea Pop Up ᱠᱤᱨᱤᱧ ᱟᱠᱷᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cosmetea Pop Up ᱠᱤᱨᱤᱧ ᱟᱠᱷᱨᱟ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Area: 9 sqm
Type: Pop-up Shop - ᱴᱮᱜ ᱠᱚ
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Location: Shanghai, China
Completion time: the end of 2019 - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief designers: Lina Chan, Yiting Ma, Jo Jiao
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Raitt Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
