BFC Super Experience Center Primary Function: Showroom ᱠᱟᱛᱷᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
BFC Super Experience Center Primary Function: Showroom ᱠᱟᱛᱷᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ
by Gustaf Kan
Client: Forte Group Wuhan Company
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
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About BFC Super Experience Center Primary Function: Showroom ᱠᱟᱛᱷᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ
Book Text: BFC Super Experience Center ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱣᱩᱦᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱹᱨᱮᱡᱟᱜ ᱠᱟᱛᱷᱟ ᱟᱨ ᱮᱴᱠᱮᱴᱟᱣᱟᱜ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱡᱟᱭᱜᱟ ᱫᱚ ᱯᱮ ᱛᱟᱞᱟ ᱨᱮ ᱔,᱓᱘᱐ ᱵᱚᱨᱜᱟ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱮ ᱵᱮᱱᱟᱣᱟᱜ ᱠᱟᱱᱟ। ᱠᱷᱩᱞᱟᱹ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱟᱨ ᱡᱩᱲᱟᱣ ᱜᱮᱞᱮᱨᱤ ᱥᱟᱶ ᱢᱤᱫ ᱮᱴᱨᱤᱭᱟᱢ ᱴᱷᱤᱭᱮᱴᱟᱨ ᱫᱚ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱩᱲᱩᱛ ᱦᱚᱨ ᱮ ᱛᱮᱭᱟᱨ ᱮᱫᱟ। ᱠᱟᱪ, ᱟᱹᱨᱥᱤ, ᱟᱹᱨᱥᱤ ᱠᱩᱠᱞᱤ ᱢᱮᱴᱟᱞ ᱯᱞᱮᱴ, ᱢᱮᱴᱟᱞ ᱡᱟᱞᱤ ᱟᱨ LED ᱯᱚᱨᱫᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱛᱚᱲ ᱟᱨ ᱴᱩᱠᱩᱲ ᱛᱮ ᱛᱟᱲᱟᱢ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱰᱤᱡᱤᱴᱟᱞ ᱢᱤᱰᱤᱭᱟ, ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱣ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱟᱨ ᱡᱷᱚᱛᱚᱠ ᱫᱚ ᱮᱸᱜᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱛᱮ ᱦᱚᱨ ᱨᱮ ᱠᱚ ᱦᱚᱨᱟᱭ ᱠᱚᱣᱟ। ᱵᱷᱤᱛᱤᱨ ᱫᱚ ᱯᱩᱭᱞᱩ ᱡᱤᱭᱚᱱ ᱡᱤᱭᱚᱱᱟᱜ ᱠᱟᱛᱷᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱛᱮ ᱚᱲᱟᱜ-ᱡᱟᱭᱜᱟ ᱟᱹᱨᱮᱡᱟᱜ ᱠᱟᱛᱷᱟ ᱮ ᱩᱫᱩᱜᱼᱟ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
BFC Super Experience Center Primary Function: Showroom ᱠᱟᱛᱷᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ BFC Super Experience Center Primary Function: Showroom ᱠᱟᱛᱷᱟ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Dimensions & Packaging
- Area: 4,380 m2
Floors: 3 - Tags
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
- Production Technology
- Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen - Design Challenge
- Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark. - Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space. - Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Project Duration
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Operation Flow
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Team Members
- Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang - Image Credits
- Photographer Boris Shiu
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