Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ
Client: Timing Sauce
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ
ᱴᱟᱭᱢᱤᱝ ᱥᱟᱶᱥ ᱢᱮᱱᱟᱜ ᱫᱚ ᱢᱤᱫ ᱠᱚ ᱵᱨᱟᱸᱰᱤᱝ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱶᱥ ᱛᱮᱭᱟᱨ ᱦᱚᱸ ᱠᱚᱨᱮ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ, ᱢᱤᱫ ᱞᱚᱜᱚ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱤᱠᱨᱤ ᱡᱚᱛᱚᱨ ᱠᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱢᱟᱲᱟᱝ ᱧᱩᱛᱩᱢ ᱫᱚ ᱯᱟᱥᱛᱟ ᱨᱮᱭᱟᱜ ᱠᱚᱴᱷᱟ ᱠᱚᱣᱟᱜ ᱛᱟᱦᱮᱸᱛᱟᱴ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱤᱠᱨᱤ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱮ ᱵᱟᱝ ᱢᱤᱞᱟᱹᱣ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱩᱛᱩᱢ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱨᱩᱯ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱶᱥ ᱟᱨ ᱢᱤᱫ ᱨᱩᱣᱟᱹᱲ ᱚᱠᱟᱭ ᱠᱟᱛᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱢᱩᱠᱷ ᱚᱠᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱮᱢ ᱟ ᱾ ᱨᱚᱝ ᱵᱤᱥᱟᱭ ᱚᱱᱚᱞᱴᱟᱸᱭ ᱯᱟᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱵᱟᱴᱚᱸ ᱫᱤᱥᱚᱢ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱟᱶᱜᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱱ ᱨᱚᱝ ᱡᱩᱲᱤ ᱠᱚ ᱨᱟᱹᱲᱟᱹ ᱠᱚᱣᱟᱜᱼᱟ ᱤᱫᱤ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱟᱹᱥᱠᱟ ᱟᱨ ᱡᱚᱱᱚᱜ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵ ᱜᱟᱶᱟᱹᱭ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱫᱟᱜ ᱵᱟᱝ ᱟᱛᱠᱟᱨ ᱠᱟᱱ ᱪᱠᱟᱛᱠᱟ ᱯᱤᱵᱤᱥᱤ (PVC) ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱯᱮᱭᱟ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱛᱤᱱ ᱢᱤᱫ ᱢᱤᱫ ᱢᱟᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱑᱒᱐, ᱑᱕᱐ ᱟᱨ ᱑᱘᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱵᱚᱛᱚᱞ ᱠᱚᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Timing Sauce ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
