Digital Panorama ᱨᱮᱱᱟᱜ Grundig Heinzelmann Limited Edition ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱪᱞᱚᱪᱤᱛᱨ· 2021
Grundig Heinzelmann Limited Edition ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ
Digital Panorama ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Digital Panorama
ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118526 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Grundig Heinzelmann Limited Edition ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱨᱩᱸᱰᱤᱜ ᱦᱟᱭᱤᱱᱡᱮᱞᱢᱟᱱ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱫᱚ ᱢᱤᱫ ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱦᱟᱴᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱩᱥᱠᱩᱨ ᱨᱮᱰᱤᱭᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱦᱟᱭᱤᱱᱡᱮᱞᱢᱟᱱ ᱨᱮᱰᱤᱭᱚ ᱫᱚ ᱑᱙᱔᱖ ᱥᱮᱨᱢᱟ ᱨᱮ ᱴᱤᱭᱩᱵ ᱵᱟᱹᱱᱩᱜ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱠᱟᱴ ᱵᱟᱠᱚᱥ ᱨᱮᱰᱤᱭᱚ ᱞᱮᱠᱟᱛᱮ ᱚᱰᱚᱠ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱷᱤᱞᱢ ᱫᱚ ᱠᱟᱴ ᱟᱨ ᱵᱨᱟᱥᱰ ᱢᱮᱴᱟᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱢᱮᱬᱦᱮᱫ ᱫᱩᱱᱤᱭᱟᱹ ᱦᱚᱛᱮᱛᱮ ᱱᱚᱶᱟ ᱦᱮᱨᱤᱴᱮᱡ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱫᱟᱭ᱾ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱚᱢᱯᱭᱩᱴᱚᱨ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱯᱮᱭᱟ-ᱰᱟᱭᱢᱮᱱᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱚᱰᱮᱞ ᱟᱨ ᱮᱱᱤᱢᱮᱴ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱷᱤᱞᱢ ᱫᱚ ᱯᱩᱨᱟᱹ ᱦᱟᱭ ᱰᱮᱯᱷᱤᱱᱤᱥᱚᱱ ᱨᱮ ᱥᱟᱹᱴ ᱥᱮᱠᱮᱸᱰ ᱦᱟᱹᱵᱤᱡ ᱪᱟᱞᱟᱜ-ᱟ ᱟᱨ ᱢᱤᱫ ᱨᱮᱴᱨᱚ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱚᱰᱚᱨᱱ ᱦᱚᱸᱰᱮ ᱢᱮᱱᱟᱜ ᱚᱲᱟᱜ ᱨᱮ ᱪᱟᱵᱟᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Grundig Heinzelmann Limited Edition ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Grundig Heinzelmann Limited Edition ᱯᱨᱚᱢᱚᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱯᱷᱤᱞᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- ᱴᱮᱜ ᱠᱚ
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- ᱯᱨᱮᱨᱚᱱᱟ
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Arcelik A.S, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Video Credits: Emre GOREN
ᱥᱯᱚᱱᱥᱚᱨᱰ
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