PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lays Heartwork ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2021
Lays Heartwork ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design & Innovation
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118793 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lays Heartwork ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Lays Heartwork ᱫᱚ ᱠᱚᱣᱤᱰ-᱑᱙ ᱢᱟᱦᱟᱢᱟᱨᱤ ᱚᱠᱛᱚ ᱨᱮ Lays ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱚᱠᱟᱱ ᱢᱤᱫ ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱢᱯᱮᱱ ᱫᱚ Lays ᱵᱮᱞᱭᱩ ᱪᱮᱱ ᱨᱮ ᱯᱟᱪᱷᱮ ᱠᱷᱚᱱ ᱠᱟᱹᱢᱤ ᱠᱟᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱟᱹᱨᱤ ᱢᱟᱱᱟᱣ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱪᱟ�serᱟ, ᱠᱟᱨᱠᱷᱟᱱᱟ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤᱭᱟᱹ, ᱴᱨᱟᱠ ᱰᱨᱟᱭᱣᱟᱨ, ᱨᱤᱴᱮᱞᱟᱨ ᱟᱨ ᱰᱮᱞᱤᱵᱷᱟᱨᱤ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱢᱮᱱᱟᱜ ᱠᱚᱣᱟ ᱾ ᱩᱡᱟᱹᱲ ᱟᱨ ᱟᱹᱥ ᱛᱮ ᱯᱮᱨᱮᱡ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱯᱮᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱥᱚᱡᱷᱮ ᱢᱟᱱᱟᱣ ᱠᱷᱚᱵᱚᱨ ᱥᱟᱶ ᱡᱩᱰᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠ ᱫᱚ ᱚᱱᱟ ᱠᱚᱢᱤᱩᱱᱤᱴᱤ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱟᱱ ᱦᱚᱭᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱠᱚᱢ ᱛᱮ ᱢᱮᱫ ᱢᱮᱫ ᱨᱮ ᱢᱟᱱᱟᱣ ᱠᱚ ᱦᱩᱭᱩᱜ ᱟ ᱾ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱫᱚ ᱡᱮ ᱱᱚᱦᱚᱨ ᱫᱤᱱ ᱫᱤᱱ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱠᱟᱹᱴᱷᱤᱱ ᱠᱟᱹᱢᱤ ᱵᱟᱝ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱦᱨᱫᱚᱭ ᱨᱮᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lays Heartwork ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lays Heartwork ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱰᱣᱟᱴᱟᱭᱡᱤᱝ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- ᱯᱨᱮᱨᱚᱱᱟ
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- PepsiCo Design & Innovation
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
