Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ
Client: Gul Koc Gmbh
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱷᱤᱛᱨᱤ Category
Verified Award Winner
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About Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ
ᱜᱤᱮᱥᱤᱝᱜᱟᱨ ᱵᱤᱭᱚᱨᱦᱟᱞᱮ ᱫᱚ ᱡᱟᱨᱢᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱢᱩᱱᱤᱠ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱟᱨ ᱮᱵᱷᱮᱱᱴ ᱡᱟᱜᱟ ᱠᱟᱱᱟ ᱾ ᱢᱩᱬ ᱦᱚᱞ ᱫᱚ 180 ᱵᱚᱨᱜᱟ ᱢᱤᱴᱟᱨ ᱡᱟᱜᱟ ᱫᱚᱦᱚᱭᱮᱫᱟ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛ ᱩᱪᱩᱬ ᱫᱚ 4.5 ᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱸᱰᱮ 160 ᱦᱚᱲ ᱫᱩᱨᱩᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱛᱟᱢᱵᱟ ᱨᱮᱭᱟᱜ ᱯᱟᱭᱯ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱞ ᱫᱚ ᱞᱚᱵᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱸᱴᱷᱟ ᱠᱷᱚᱱ ᱢᱩᱬ ᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱜᱨᱤᱰ ᱦᱟᱵᱤᱡ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱵᱤᱭᱚᱨ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱚᱰᱚᱠ ᱩᱬᱩᱢ ᱦᱟᱛᱟᱣᱟ ᱾ ᱯᱟᱱᱚᱨᱟᱢᱤᱠ ᱡᱷᱟᱨᱳᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱛᱤᱛ ᱠᱚ ᱵᱨᱩᱣᱟᱨᱤ ᱥᱟᱶ ᱡᱩᱲᱟᱣᱟ ᱾ ᱫᱩᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱤᱴᱟ ᱠᱚ ᱫᱚ ᱵᱟᱨ ᱠᱟᱸᱴᱷᱟ ᱨᱮ ᱠᱚ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱩᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱵᱤᱭᱚᱨ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱞᱚᱵᱤ ᱨᱮ ᱠᱚ ᱡᱩᱞᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱟᱥᱟᱝ ᱥᱤᱯᱤᱝ ᱠᱚᱱᱴᱮᱱᱟᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱩᱧᱡᱽ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱢᱩᱬ ᱦᱚᱞ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱡᱟᱜᱟ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Giesinger Beerhalle ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱦᱚᱞ ᱵᱷᱤᱛᱚᱨ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works - Team Members
- Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal - Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
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