Save Calendar Primary Function: ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱪᱤᱛᱟᱹᱨ by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Save Calendar Primary Function: ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱪᱤᱛᱟᱹᱨ
by Mengjia Li
Client: Northeastern University
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 38,346
- Verified Award Winner
- Verify Award Status for #119152
The Design
About Save Calendar Primary Function: ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱪᱤᱛᱟᱹᱨ
Book Text: ᱥᱮᱣ ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱫᱚ ᱡᱚᱢ ᱡᱤᱱᱤᱥ ᱥᱟᱸᱪᱟᱣ ᱛᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱨᱮᱭᱟᱜ ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱦᱮᱸᱫᱮ, ᱨᱟᱹᱵᱟᱝ, ᱟᱠᱛᱟᱹᱨ ᱟᱨ ᱨᱟᱹᱵᱟᱝ ᱛᱮ ᱪᱟᱹᱨ ᱨᱤᱛᱩ ᱛᱮ ᱢᱤᱫ ᱟᱹᱰᱤ ᱡᱚᱛ ᱠᱟᱛᱷᱮ ᱩᱫᱩᱜᱟᱜ-ᱟ ᱾ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱨᱤᱛᱩ ᱥᱟᱶ ᱵᱚᱫᱚᱞᱚᱜ-ᱟ, ᱚᱱᱟᱛᱮ ᱪᱟᱹᱨ ᱚᱠᱛᱚ ᱠᱚ ᱟᱞᱜᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱜ ᱡᱚᱛ ᱠᱟᱛᱷᱮ ᱾ ᱪᱟᱭᱱᱤᱡ ᱥᱴᱟᱭᱤᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱢᱮᱴᱨᱤᱠᱟᱞ ᱠᱚᱢᱯᱚᱡᱤᱥᱚᱱ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱩᱯ ᱮᱢᱟᱜ-ᱟ ᱾ ᱪᱟᱸᱫᱚ ᱟᱨ ᱨᱤᱛᱩ ᱨᱮᱭᱟᱜ ᱡᱟᱱᱟᱣᱠᱟᱛ ᱫᱚ ᱡᱚᱛᱚ ᱥᱤᱴ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱚᱦᱚᱭᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱠᱚᱢᱯᱩᱴᱚᱨ ᱥᱚᱯᱴᱣᱮᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱘᱐᱐ ᱜᱩᱱ ᱘᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱛᱮ ᱪᱷᱟᱯᱟᱭᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱪᱟᱸᱟᱥᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱮᱦᱮᱱᱚᱛ ᱩᱫᱩᱜᱟᱜ-ᱟ ᱟᱨ ᱦᱚᱲ ᱠᱚ ᱡᱚᱢ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱟᱹᱨᱡᱟᱹᱣ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱛᱚᱦᱚᱵ ᱠᱚ ᱮᱢᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Save Calendar Primary Function: ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱪᱤᱛᱟᱹᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Save Calendar Primary Function: ᱚᱱᱚᱞᱟᱭᱠᱟᱛ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Economy, field, seasons change, illustration design, Chinese style
- Production Technology
- Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
- Research
- Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
- Inspiration
- It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
- Project Duration
- In Shenyang, a major agricultural product producing province, in 2020 .
- Operation Flow
- This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
- Team Members
- Art Director: Huo Kai, designer: Li Mengjia
- Image Credits
- Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020
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