Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ
Client: Beat Coffee
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ
ᱵᱤᱴ ᱠᱚᱯᱷᱤ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱠᱚᱯᱷᱤ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱸᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱨᱤᱵᱨᱟᱸᱰ ᱠᱟᱢᱤ ᱚᱠᱛᱚ ᱵᱟᱡᱟᱨ ᱵᱟᱰᱟᱭ, ᱯᱨᱚᱛᱤᱡᱚᱜᱤ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱟᱦᱟᱜ ᱴᱷᱮᱱ ᱠᱷᱚᱱ ᱢᱮᱛᱟᱛ ᱠᱷᱚᱱ ᱮᱛᱦᱚᱵ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱨᱚᱲ ᱟᱨ ᱴᱷᱟᱹᱣᱠᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱮᱱᱟ ᱾ ᱮᱴᱷᱚᱵᱚᱨ ᱴᱷᱟᱹᱣᱠᱟ "ᱥᱤᱨᱤᱭᱟᱥ ᱯᱷᱟᱱ ᱠᱚᱯᱷᱤ" ᱜᱟᱱ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱚᱲ ᱨᱮᱭᱟᱜ ᱟᱣᱟᱡ, ᱯᱷᱟᱱ, ᱥᱮᱨᱮᱧ ᱟᱨ ᱠᱚᱯᱷᱤ ᱚᱠᱟ ᱚᱠᱟ ᱤᱧ ᱡᱚᱲᱟᱣᱮᱫ ᱠᱟᱱᱟ ᱾ ᱠᱚᱢᱯᱟᱱᱤ ᱚᱰᱚᱨᱟᱜ ᱨᱮᱭᱟᱜ ᱨᱚᱲ ᱟᱡ ᱛᱤᱱᱟᱜ ᱛᱮ ᱵᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱡᱤᱭᱚᱱ ᱠᱟᱛᱮ ᱤᱫᱤ ᱮᱫᱟ ᱾ ᱚᱱᱟ ᱜᱮ ᱵᱤᱪᱟᱨ ᱪᱷᱟᱯᱟ ᱠᱚᱯᱷᱤ ᱵᱮᱜ ᱨᱮ ᱦᱮᱡ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱮᱸᱜᱩᱢᱮᱸᱴᱮᱰ ᱨᱤᱭᱟᱞᱤᱴᱤ ᱛᱟᱭᱚᱢ ᱡᱤᱣᱤᱛ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱡᱟᱸ ᱢᱚᱛᱮ ᱛᱮ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟᱜ, ᱜᱟᱦᱟᱜ-ᱠᱮᱸᱫᱨᱤᱠ ᱟᱨ ᱮᱛᱦᱚᱵᱤᱭᱟᱹ ᱵᱨᱟᱸᱰ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beat Coffee ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱸᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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