Episode ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Episode ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ
by Plus X
Client: Sk D&d Episode
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #119730The Design
About Episode ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ
ᱤᱯᱤᱥᱳᱰ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱥᱟᱶᱟᱛᱮ ᱛᱟᱦᱮᱸ ᱠᱳᱣᱟᱜ ᱨᱮᱥᱤᱰᱮᱱᱥᱤᱭᱟᱞ ᱯᱞᱟᱴᱯᱷᱚᱨᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱟᱨ ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱯᱞᱟᱭᱚᱨ-ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱥᱮᱨᱢᱟ ᱮᱡᱮᱸᱰ-ᱠᱮᱸᱫᱨᱤᱠ ᱠᱟᱱᱟ, ᱟᱨ ᱤᱨᱤ ᱨᱮᱥᱤᱰᱮᱱᱴ ᱠᱚ ᱥᱟᱶᱟᱛᱮ ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ ᱨᱮ ᱯᱩᱨᱮᱭᱚ ᱦᱤᱰᱴᱟᱲᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟᱭ ᱾ ᱤᱯᱤᱥᱳᱰ ᱞᱚᱜᱳ ᱨᱮᱭᱟᱜ ᱥᱠᱩᱭᱚᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱨᱚᱲᱟᱜ ᱠᱚᱭ ᱫᱷᱟᱨᱚᱶ ᱟ ᱮᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨᱚᱶ ᱛᱟᱦᱮᱸᱠᱟᱱᱟᱭ ᱾ ᱞᱚᱜᱳ, ᱨᱚᱸᱜ, ᱴᱟᱭᱯᱮᱯᱷᱮᱥ ᱟᱨ ᱢᱟᱨᱟᱶ ᱵᱤᱥᱩᱣᱟᱞ ᱠᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱴᱟᱪ ᱯᱚᱭᱤᱸᱴ ᱠᱚ ᱨᱮ ᱮᱢ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱮᱥᱤᱰᱮᱱᱴ ᱠᱟᱰ ᱟᱨ ᱠᱳᱴᱷᱟ ᱱᱚᱢᱵᱚᱨ ᱦᱚᱸ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱥᱤᱥᱴᱮᱢ ᱟᱨᱦᱚᱸ ᱚᱠᱴᱚ ᱵᱟᱝ ᱠᱟᱱᱟ ᱢᱮᱱᱠᱷᱟᱱ ᱞᱚᱛᱚᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱟᱶ ᱚᱠᱚᱭ ᱨᱮᱥᱤᱰᱮᱱᱴ ᱟᱭᱢᱟᱭ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱠᱟᱦᱱᱤ ᱥᱟᱶᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Episode ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Episode ᱵᱨᱮᱸᱰ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱸᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensions & Packaging
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Production Technology
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Design Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Project Duration
- The project proceeded for 4 months in Seoul, South Korea.
- Operation Flow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Team Members
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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