System ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
System ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ
by Plus X
Client: System
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #119749The Design
About System ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ
ᱥᱤᱥᱴᱮᱢ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱟᱴ ᱦᱚᱲ ᱠᱚ (ᱟᱲᱟᱹ, ᱠᱚᱲᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱡᱟᱦᱟᱱ) ᱡᱟᱦᱟᱸ ᱠᱚ ᱠᱚ ᱛᱟᱦᱮᱸ ᱟᱡ ᱚᱠᱟ ᱡᱟᱸᱜ ᱛᱮᱭᱟᱹᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱤᱫ ᱠᱚ ᱢᱤᱫ "ᱦᱚᱸ-ᱤᱭᱟᱹᱨ ᱥᱟᱶᱴᱚᱭ" (attitude archive) ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱹᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱴᱷᱟᱶ ᱴᱷᱟᱶ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱᱟᱜ ᱨᱮ ᱴᱮᱨ ᱴᱮᱨ ᱟᱨᱦᱚᱸ ᱦᱚᱸ-ᱤᱭᱟᱹᱨ ᱠᱚ ᱥᱟᱶᱴᱚᱜ ᱠᱟᱱᱟ, ᱥᱴᱭᱟᱞ ᱠᱷᱚᱱ ᱚᱪᱚᱜᱮ᱾ ᱢᱤᱫ ᱪᱚᱨᱠᱚ ᱠᱚᱨ ᱟᱲᱟᱜ ᱴᱮᱸᱜᱚᱱᱛᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱢᱚᱰᱭᱩᱞ (module) ᱢᱤᱫ ᱦᱚᱸ-ᱤᱭᱟᱹᱨᱠᱚ ᱵᱟᱰᱟᱭᱟᱭ, ᱟᱨ ᱟᱱᱮᱠ ᱜᱚᱴᱟ ᱢᱚᱰᱭᱩᱞ ᱛᱮ ᱥᱟᱶᱴᱚᱭ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵ ᱚᱪᱚᱜᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱢᱚᱰᱭᱩᱞ ᱟᱰᱣᱚᱨᱴᱟᱭᱡᱢᱮᱱᱴ, ᱴᱮᱜᱽ, ᱞᱮᱵᱮᱞ, ᱟᱨ ᱯᱮᱠᱮᱡᱤᱸᱜ ᱨᱮ ᱵᱟᱭᱚᱦᱟᱨ ᱦᱚᱸᱭ ᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱯᱚᱰ ᱯᱷᱚᱭᱤᱞ ᱯᱨᱮᱥ ᱛᱮ ᱪᱷᱟᱯᱟ ᱦᱚᱸᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱥᱤᱢᱵᱚᱞ ᱤᱴᱩᱴ ᱡᱚᱥ ᱞᱟᱹᱜᱤᱫ ᱴᱩᱞ ᱛᱮ ᱠᱟᱹᱢᱤ ᱚᱪᱚᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ-ᱟᱲᱟᱝ (visual language) ᱟᱭᱢᱟ ᱟᱨ ᱯᱷᱟᱨᱪᱟᱸ ᱜᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
System ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ System ᱨᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- Dimensions & Packaging
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - Tags
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- Production Technology
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - Design Challenge
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- Research
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- Inspiration
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- Project Duration
- This project proceeded for 8 months in Seoul, South Korea.
- Operation Flow
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- Team Members
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
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