Xue Jiang ᱨᱮᱱᱟᱜ Rename Primary Function: ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Rename Primary Function: ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ
Xue Jiang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: 869 School of Design
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119760 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Rename Primary Function: ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: Rename ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱡᱟᱦᱟᱸ ᱢᱟᱱ ᱟᱨ ᱜᱮᱞᱟᱭ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱡᱩᱛᱟᱹᱣ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱨᱮ ᱜᱮᱞᱟᱭ ᱦᱟᱛᱤᱭᱟᱨ ᱠᱚ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱮᱢ ᱟᱠᱟᱱ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱚᱱᱚᱞ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱛᱟᱹᱨ, ᱠᱚᱞᱟᱡ ᱟᱨ ᱲᱟᱣ-ᱪᱤᱛᱟᱹᱨ (photography) ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱦᱩᱭᱮᱱᱟ, ᱟᱨ ᱛᱨᱤᱠᱚᱱ (triangle) ᱥᱮᱴ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱚᱠᱛᱚ ᱠᱚ ᱟᱹᱭᱩᱨ ᱠᱟᱛᱮ ᱫᱟᱦᱟᱨᱩ (butterfly) ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱡᱚᱲᱟᱣ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱜᱟᱹᱲᱦᱟ ᱠᱟᱜᱚᱡ ᱨᱚᱞ ᱴᱮᱯ ᱢᱮᱡᱚᱨ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱮᱫᱟ, ᱚᱱᱟ ᱛᱮ ᱡᱟᱦᱟᱱ ᱦᱤᱡᱩᱜ ᱦᱚᱲ ᱠᱚ ᱟᱭ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱠᱚᱞᱟᱡ ᱠᱷᱚᱸᱫ ᱵᱟᱪᱷᱟᱣᱠᱚ ᱟᱨ ᱵᱮᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱜ ᱨᱮᱭᱟᱜ ᱥᱚᱢᱟᱹᱱ ᱛᱮ, ᱟᱨ ᱚᱱᱟ ᱢᱤᱫ ᱯᱷᱟᱭᱤᱞ ᱵᱮᱜ ᱨᱮ ᱫᱷᱟᱨ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱜᱮ ᱦᱩᱭᱩᱜ ᱜᱮᱭᱟ, ᱚᱱᱟ ᱟᱫᱮᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱜ ᱾ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱜᱤᱛ ᱴᱨᱟᱱᱥᱯᱟᱨᱮᱱᱴ ᱯᱤᱵᱷᱤᱥᱤ ᱠᱟᱯᱲᱟᱹ ᱟᱨ ᱨᱚᱞ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Rename Primary Function: ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rename Primary Function: ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - ᱴᱮᱜ ᱠᱚ
- Rename, standard, measurement, ruler
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Transparent PVC cloth, toilet paper roll paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- ᱯᱨᱮᱨᱚᱱᱟ
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creator Wu Huizi，in 2021，RENAME
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
