Let Parents Stay Font ᱠᱟᱛᱮ ᱦᱚᱲ by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Let Parents Stay Font ᱠᱟᱛᱮ ᱦᱚᱲ
by Yu Chen
Client: Hubei University of Technology
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #119882The Design
About Let Parents Stay Font ᱠᱟᱛᱮ ᱦᱚᱲ
ᱞᱮᱴ ᱯᱮᱨᱮᱸᱴᱥ ᱥᱴᱮ ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱴᱟᱭᱯᱮᱯᱷᱮᱥ ᱡᱟᱦᱟᱸ ᱦᱟᱱ ᱠᱟᱰᱷᱟᱭ (Han Embroidery) ᱨᱮᱭᱟᱜ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱨᱩᱠᱷ ᱠᱚ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱟᱸᱜᱟᱞᱤ ᱥᱟᱦᱴᱟ ᱠᱚ ᱜᱟᱛᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱮᱴᱟᱜ ᱡᱟᱦᱟᱛ ᱮ ᱜᱚᱲᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱦᱟᱭᱭᱚᱜ ᱦᱚᱭᱚᱜᱼᱟ ᱾ ᱡᱤᱱᱞᱤᱝ ᱜᱟᱛᱮ (Jinling Village) ᱨᱮ ᱫᱩᱭ ᱦᱟᱡᱟᱨ ᱠᱚᱰᱮ ᱡᱟᱥᱛᱤ ᱦᱚᱰᱚᱜᱟᱲᱟ ᱠᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱨᱮᱭᱟᱜ ᱦᱟᱲᱟᱢ-ᱮᱲᱟ ᱠᱚ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱦᱨᱮ ᱦᱟᱸᱡᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱰᱷᱮᱨ ᱦᱚᱲᱠᱚ ᱦᱟᱱ ᱠᱟᱰᱷᱟᱭ (Han Embroidery) ᱨᱮ ᱫᱚᱠᱥ ᱦᱚᱲ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱟᱲᱮ ᱠᱟᱸᱜᱟᱞᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱲᱟᱭ ᱟᱛᱮ ᱵᱟᱹᱰᱟᱭ ᱟᱠᱟᱱᱟ ᱢᱮᱱᱠᱷᱟᱱ ᱥᱮᱸᱫᱽᱨᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱭᱢᱟ ᱵᱚᱸᱜᱟ ᱚᱠᱛᱚ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱰᱤᱧ ᱦᱚᱸ ᱵᱟᱫᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱠᱞᱟᱥᱤᱠ ᱠᱟᱰᱷᱟᱭ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱚᱰᱚᱠ-ᱟᱣ ᱟᱨ ᱟᱭᱢᱟ ᱴᱷᱮᱱ ᱟᱭᱟᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱟᱠᱷᱚᱨ ᱨᱩᱯ ᱛᱮᱭᱟᱨ ᱦᱚᱭᱮᱱᱟ, ᱟᱨ ᱟᱲᱮ ᱠᱟᱸᱜᱟᱞᱤ ᱠᱟᱰᱷᱟᱭ ᱠᱟᱹᱢᱤᱭᱟᱹᱨ ᱠᱚ ᱛᱤ ᱛᱮ ᱠᱟᱰᱷᱟᱭ ᱦᱩᱭᱩᱠ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱟᱭ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱨᱟᱡ ᱟᱨ ᱫᱚ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱵᱷᱟᱥᱟ ᱛᱮ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱠᱚ ᱦᱟᱛᱟᱣᱚᱜ ᱟᱨ ᱛᱩᱨᱩᱭ ᱠᱟᱛᱮ ᱮᱢ ᱛᱟᱦᱮᱸᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Let Parents Stay Font ᱠᱟᱛᱮ ᱦᱚᱲ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Let Parents Stay Font ᱠᱟᱛᱮ ᱦᱚᱲ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
- Dimensions & Packaging
- Han Embroidery
- Tags
- Han Embroidery, Embroidery, Typeface, Pattern, Visual
- Production Technology
- Han Embroidery
- Design Challenge
- Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
- Research
- Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
- Inspiration
- In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
- Patents
- Yu Chen
- Team Members
- Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding - Image Credits
- Yu Chen
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