Wa Lana Waqfa Brand ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱴᱤᱣᱤ ᱥᱷᱚ by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱵᱤᱜᱭᱟᱯᱚᱱ Competition Category.

ᱞᱚᱦᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2021

Wa Lana Waqfa Brand ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱴᱤᱣᱤ ᱥᱷᱚ

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱵᱤᱜᱭᱟᱯᱚᱱ Category

12,433

Verified Award Winner

Verify Award Status for #119930

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wa Lana Waqfa Brand ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱴᱤᱣᱤ ᱥᱷᱚ

ᱣᱟ ᱞᱟᱱᱟ ᱣᱟᱠᱟᱯᱷᱟ (ᱫᱟᱲᱟᱝ ᱫᱚ ᱛᱷᱤᱨ ᱦᱩᱭ ᱞᱟᱜᱤᱫ) ᱫᱚ ᱢᱤᱫ ᱢᱟᱝᱢᱟ ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱥᱷᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱤᱛᱚᱜ ᱠᱟᱛᱷᱟ ᱠᱷᱚᱵᱚᱨ ᱨᱮ ᱦᱤᱥᱟᱹᱵ ᱮᱢᱟᱭ ᱟ ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫ ᱠᱷᱚᱵᱚᱨ ᱨᱮᱭᱟᱜ ᱜᱷᱚᱴᱚᱱ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱨᱩᱣᱟᱲ ᱟ ᱟᱨ ᱱᱚᱱᱰᱮ ᱯᱷᱮᱰᱟᱛ ᱛᱮ ᱵᱤᱪᱟᱨᱟᱜ ᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱤᱢ ᱫᱚ ᱯᱩᱨᱟᱹ ᱨᱤᱵᱷᱨᱟᱱᱰ (ᱳᱯᱷᱱᱟᱨ, ᱥᱴᱩᱰᱤᱭᱳ, ᱥᱷᱚ-ᱨᱮᱱᱟᱜ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱯᱨᱳᱢᱳ..) ᱢᱮᱱᱟᱜ ᱠᱟᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱷᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱥᱮᱯᱴ ᱦᱤᱥᱟᱹᱵ ᱯᱷᱮᱰᱟᱛ ᱛᱮ ᱫᱮᱠᱷᱟᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ “ᱢᱟᱨᱥᱟᱞ” ᱟᱨ ᱢᱤᱫ ᱵᱤᱥᱚᱭ ᱨᱮ “ᱛᱷᱤᱨ ᱦᱩᱭ” ᱨᱮ ᱜᱷᱩᱨ ᱢᱮᱱᱟᱜ ᱟ ᱾ ᱥᱷᱚ ᱱᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱟᱠᱷᱚᱨ ᱫᱚ ᱫᱳᱥᱟᱨ ᱠᱟᱛᱷᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱟᱠᱷᱚᱨ ᱨᱮ ᱢᱟᱨᱥᱟᱞ ᱮᱢᱟᱭ ᱟ, ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱯᱟᱱᱛᱮ ᱨᱮᱱᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱮᱢ ᱞᱟᱜᱤᱫ ᱾ ᱫᱳᱥᱟᱨ ᱠᱟᱛᱷᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱪᱟᱹᱫ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱸᱜᱟᱹ ᱜᱟᱨ ᱫᱚ ᱢᱤᱫ ᱛᱷᱤᱨ ᱦᱩᱭ (ᱥᱷᱚ ᱨᱮᱭᱟᱜ ᱱᱩᱛᱩᱢ) ᱫᱮᱠᱷᱟᱣᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Wa Lana Waqfa Brand ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱴᱤᱣᱤ ᱥᱷᱚ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wa Lana Waqfa Brand ᱯᱚᱞᱤᱴᱤᱠᱟᱞ ᱴᱤᱣᱤ ᱥᱷᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk