Peter Ellis and Gabriel Tam ᱨᱮᱱᱟᱜ Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ

Peter Ellis and Gabriel Tam ᱨᱮᱱᱟᱜ Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ ᱫᱚ ᱞᱟᱭᱴᱤᱝ ᱩᱛᱯᱟᱫ ᱟᱨ ᱯᱷᱤᱠᱥᱪᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱞᱟᱭᱴᱤᱝ· 2021

Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ

Peter Ellis and Gabriel Tam ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: NEOZ Lighting

ᱞᱟᱭᱴᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#119955 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱮᱯᱮᱠᱥ ᱛᱟᱨ ᱵᱤᱱ ᱴᱮᱵᱩᱞ ᱵᱟᱛᱤ ᱫᱚ ᱪᱮᱫᱟᱜ ᱢᱤᱫ ᱜᱞᱮᱭᱟᱨ-ᱯᱷᱨᱤ ᱰᱟᱣᱩᱱᱞᱟᱭᱤᱴ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱢᱮᱴᱟᱞᱤᱠ ᱠᱳᱱ ᱨᱮ ᱱᱟᱨᱚᱢ ᱩᱡᱟᱹᱲ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱳᱥᱯᱤᱴᱟᱞᱤᱴᱤ ᱟᱨᱵᱟᱝ ᱚᱲᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱚᱦᱚᱲ ᱮᱢᱵᱤᱭᱮᱱᱴ ᱴᱟᱥᱠ ᱞᱟᱭᱤᱴ ᱮᱢᱟᱭ᱾ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱴᱮᱵᱩᱞ ᱨᱮ ᱛᱟᱞᱟ ᱩᱡᱟᱹᱲ ᱥᱨᱚᱛ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ, ᱵᱮᱴᱨᱤ-ᱪᱟᱹᱞᱩ ᱟᱨ ᱠᱚᱢᱯᱮᱠᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱴᱮᱵᱩᱞ ᱥᱮᱴᱤᱝ ᱨᱮ ᱞᱚᱪᱷᱚᱱ ᱟᱨ ᱥᱟᱯᱷᱟ ᱥᱟᱹᱯᱷᱤ ᱨᱮ ᱥᱩᱵᱤᱫᱷᱟ ᱮᱢᱟᱭ᱾ ᱱᱤᱣᱳᱡᱽ ᱨᱤᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱤᱛᱷᱳᱥ ᱨᱮ ᱥᱟᱥᱴᱮᱱᱮᱵᱤᱞᱤᱴᱤ ᱫᱚ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱᱟ, ᱚᱱᱠᱟᱛᱮ ᱥᱤᱮᱱᱥᱤ ᱢᱮᱴᱟᱞ ᱦᱚᱲᱢᱚ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱢᱮᱠᱟᱱᱤᱠᱟᱞ ᱯᱷᱤᱠᱥᱤᱝ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱴᱷᱮᱱ ᱟᱡᱛᱮ-ᱫᱚᱦᱚ, ᱟᱯᱜᱨᱮᱰ, ᱟᱨ ᱨᱤᱥᱟᱭᱠᱞᱤᱝ ᱮ ᱵᱟᱲᱦᱟᱣᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Apex ᱛᱟᱨ ᱵᱤᱱ ᱵᱟᱛᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Focused on maximizing output efficiency, the Apex provides a glare-free soft downlight on its internal cone, resulting in warm ambient task light for hospitality or residential use. Created to be used as the central light source at a restaurant table, the cordless design and compact size facilitate flexibility in table settings and ease of sanitizing, especially during Covid. Easy to hold and with only mechanical fittings, the lamp is easy to repair, improving its durability and sustainability.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The Apex is available in either solid brass or anodised aluminium in 6 colourways. The lamp has a dimension of 208mm x 80mm with an Ingress Protection rating of IP52.

The lamp is fitted with our proprietary V4.5 cordless lamp control unit, utilizing a bespoke 1W 2600K 94CRI LED disc. It is powered by a Japanese made Panasonic Lithium-Ion rechargeable battery with a capacity of 2900mAh and can achieve over 10 hours of operating time on the highest brightness setting providing 100 lumens of illumination.
ᱴᱮᱜ ᱠᱚ: Lighting, table lamp, cordless lamp, portable lamp, wireless lamp, battery lamp, restaurant lighting
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The body of the lamp is precision-milled from solid brass or aluminium alloy and mechanically joined via a clear acrylic machined tube to an internal injection-moulded form. The lamp has only mechanical fixings and is therefore simple to repair, upgrade, or recycle. In the event a part replacement is required, the lamp can be easily disassembled without any tools by the user to ensure product longevity, a key consideration for our hospitality clients.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge was to create a compact, functional and beautiful portable lamp that can withstand everyday handling in a busy restaurant environment. Using our original cordless lamp as the inspiration, we retain its pure geometric quality and distinctive enclosed illuminated cone while improving the durability and sustainability of the lamp. The unique diffuser design artfully controls the light distribution. This is especially critical given the close proximity of the user to the table lamp and any unwanted glare can be a real issue.
ᱜᱚᱵᱮᱥᱚᱱᱟ: As part of our development process, we conducted online surveys and consultation sessions with our distribution partners, lighting professionals and existing clients to gain further insight into their functional requirements and aesthetic preferences. From this, we were able to determine the light output and product robustness were their primary interests.
ᱯᱨᱮᱨᱚᱱᱟ: NEOZ is one of the pioneers in cordless lighting with the introduction of the Magill cordless table lamp in 1995. To celebrate its 25-year anniversary, our team designed the Apex, a high-quality sustainable lamp that pays tribute to the original Magill. We kept its pure geometric quality but also created a compact and exceptionally robust product that is tactile to handle, is simple to recharge, and provides a useful glare-free downlight for tablescapes.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The conceptual stage of the design began in November 2017 in Sydney Australia.
The manufacturing of the product commenced in June 2020.
The product was launched in December 2020.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The Apex features a simple 3-step touch switch operation. Our Single Lamp Charger can recharge or power the Apex directly using mains power. Simply rotate the lamp on the dock to control the brightness. We offer a range of recharging and storage platforms for up to 48 lamps for our commercial hospitality users. For ease of operation, the lamp will automatically turn off when it returns to the recharging dock.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Australia - 201916925
EUIPO - 007801824-0001, 007801824-0002, 007801824-0003
China (CNIPA) - 202030187761.9
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Peter Ellis
Gabriel Tam
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Photography by Jackie Chan
Videography by Moby Siddique