Destroy Primary Function: ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Destroy Primary Function: ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ
by Lin Lin
Client: Lin Lin
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 9,006
- Verified Award Winner
- Verify Award Status for #120031
The Design
About Destroy Primary Function: ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ
Book Text: ᱰᱤᱥᱴᱨᱚᱭ (Destroy) ᱢᱮᱱᱛᱮ ᱢᱤᱡᱽ ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱨᱠᱩᱛᱤ ᱟᱨ ᱵᱟᱹᱱ ᱡᱟᱱᱟᱣᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱚᱠᱷᱟ ᱫᱚ ᱵᱟᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱳᱥᱴᱚᱨ ᱨᱮ ᱜᱨᱟᱯᱷᱤᱠ ᱯᱩᱱᱚᱨ-ᱵᱟᱹᱱᱩᱜ ᱵᱮᱣᱦᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱚ ᱜᱳᱴᱟ ᱢᱤᱫ ᱛᱮ ᱢᱮᱲᱮᱫ ᱠᱟᱛᱮ ᱢᱤᱫ ᱛᱮ ᱥᱤᱞᱦᱳᱩᱮᱴ (silhouette) ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱯᱟᱸᱰᱟ (panda) ᱨᱮᱭᱟᱜ ᱠᱷᱟᱹᱞᱤ ᱦᱤᱥᱟᱹ ᱠᱚ ᱮᱢ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱥᱟᱹᱨᱤᱡᱚᱲᱟᱣᱠᱚ ᱢᱚᱱ ᱥᱚᱢᱟᱸᱡᱽ ᱛᱮ ᱡᱟᱱᱟᱣᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱡᱤᱢ ᱨᱩᱯ ᱵᱚᱸᱦᱟᱭ ᱮᱫ ᱠᱚᱭᱟ, ᱡᱟᱦᱟᱸ ᱜᱮᱥᱴᱟᱞᱴ (Gestalt) ᱢᱚᱱ-ᱵᱤᱡᱽᱜᱮᱭᱟᱱ ᱨᱮᱭᱟᱜ ᱱᱤᱭᱚᱢ ᱠᱚ ᱥᱮᱬ ᱠᱟᱛᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱦᱳᱲ ᱟᱨ ᱯᱩᱸᱰ ᱨᱚᱸ ᱴᱤᱨᱟᱹ ᱵᱮᱣᱦᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱛᱮ ᱱᱚᱶᱟ ᱨᱪᱚᱱᱟ ᱨᱮ ᱢᱟᱨᱟᱝ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱹᱣᱠᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱳᱥᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱒᱑᱐ ᱟᱨ ᱒᱙᱗ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱥᱴᱨᱚᱭ (Destroy) ᱫᱚ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠ ᱛᱟᱲᱟᱝ ᱛᱮ ᱚᱱᱞᱟᱭᱤᱱ ᱨᱮ ᱵᱟᱸᱴᱟᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱰᱷᱮᱥᱤᱵᱷ ᱥᱴᱤᱠᱚᱨ (adhesive sticker) ᱵᱟ ᱯᱷᱚᱴᱳ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱦᱮᱸ ᱪᱷᱟᱯᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Destroy Primary Function: ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Destroy Primary Function: ᱡᱚᱱᱚᱛᱟᱹᱲ ᱠᱚᱞᱮᱡ ᱯᱳᱥᱴᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- Dimensions & Packaging
- 210mm×297mm
- Tags
- Panda, poster, public welfare, environmental protection, ecology
- Production Technology
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- Design Challenge
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- Research
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- Inspiration
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
- Project Duration
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- Operation Flow
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- Team Members
- Lin Lin
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