Xiaoshuai Jing and Huicong Hu ᱨᱮᱱᱟᱜ Customized Farmland Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2021
Customized Farmland Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
Xiaoshuai Jing and Huicong Hu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Harbin Institute of Technology, Shenzhen
ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120095 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Customized Farmland Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Customized Farmland ᱫᱚ ᱚᱱᱞᱟᱭᱤᱱ ᱪᱟᱥ ᱡᱟᱭᱜᱟ ᱵᱷᱟ�驻ᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱵᱮᱶᱦᱟᱨᱤᱡ ᱠᱚ ᱟᱨ ᱟ�node ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱟᱨ ᱢᱟᱱᱟᱣ ᱥᱚᱢᱯᱚᱫ ᱥᱟᱶ ᱡᱚᱲᱟᱣᱟ ᱾ ᱛᱩᱨᱩᱭ ᱜᱚᱴᱟᱝ ᱢᱳᱫᱩᱞ ᱮᱢᱚᱜ ᱠᱟᱱᱟ: ᱡᱟᱭᱜᱟ ᱵᱷᱟᱲᱟ, ᱪᱟᱥ, ᱟᱛᱩ ᱵᱩᱞᱟᱹᱣ, 5G ᱞᱟᱭᱤᱣ ᱥᱴᱨᱤᱢᱤᱝ, ᱚᱱᱞᱟᱭᱤᱱ ᱵᱮᱯᱟᱨ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱫᱟᱱ ᱾ ᱵᱮᱶᱦᱟᱨᱤᱡ ᱠᱚ ᱢᱟᱯ ᱧᱮᱞ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱥᱩᱢᱩᱝ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱨ ᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱪᱮᱫ ᱡᱚ ᱨᱩᱶᱟᱹᱲ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱚᱱᱟ ᱧᱮᱞ ᱠᱚᱣᱟ ᱾ ᱞᱟᱭᱤᱣ ᱵᱷᱤᱰᱤᱭᱳ ᱫᱚ ᱨᱤᱭᱮᱞ ᱴᱟᱭᱤᱢ ᱨᱮ ᱛᱟᱥᱟᱫ ᱨᱮᱭᱟᱜ ᱦᱟᱨᱟ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱚᱯᱷᱞᱟᱭᱤᱱ ᱠᱷᱟᱢᱟᱨ ᱧᱮᱞ ᱵᱩᱞᱟᱹᱣ ᱵᱩᱠᱤᱝ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱨᱩᱶᱟᱹᱲ ᱟᱠᱟᱱ ᱡᱚ ᱫᱚ ᱮᱴᱟᱜ ᱵᱮᱶᱦᱟᱨᱤᱡ ᱠᱚ ᱛᱷᱮᱱ ᱟᱠᱷᱨᱤᱝ ᱟᱨᱵᱟᱝ ᱯᱞᱟᱴᱯᱷᱚᱨᱢ ᱦᱚᱛᱮᱛᱮ ᱫᱟᱱ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Customized Farmland Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Customized Farmland Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Designed for the iOS System
- ᱴᱮᱜ ᱠᱚ
- Interface, Interaction Design, Visual Communication, User Experience
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
- ᱯᱨᱮᱨᱚᱱᱟ
- In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2019 and finished in September 2020 in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xiaoshuai Jing
Huicong Hu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images by Xiaoshuai Jing, Huicong Hu, 2021
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