LLAB Design Ltd ᱨᱮᱱᱟᱜ Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ

LLAB Design Ltd ᱨᱮᱱᱟᱜ Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱤᱞᱟᱥ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱵᱤᱞᱟᱥ· 2021

Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ

LLAB Design Ltd ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Aurum

ᱵᱤᱞᱟᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

103,406

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#120435 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱚᱨᱩᱢ (Aurum) ᱫᱚ ᱡᱚᱢ ᱫᱟᱲᱮᱭᱟᱜ ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫᱴᱮᱱ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱠᱟᱺᱪᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱨᱤᱴᱮᱞ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜᱟ᱾ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱫᱚ ᱜᱦᱚᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱠᱷᱚᱫᱟᱭᱟᱠᱟᱱ ᱮᱱᱳᱰᱟᱭᱤᱡᱰ ᱥᱚᱱᱟ ᱨᱚᱝ ᱢᱮᱰ ᱯᱟᱴᱟ ᱫᱚ ᱵᱟᱠᱥᱟ ᱮᱥᱮᱫᱟ ᱟᱨ ᱪᱩᱢᱵᱚᱠ ᱛᱟᱞᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱟᱜᱚᱡ, ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱥᱯᱚᱴ ᱭᱩᱣᱤ ᱛᱮ ᱵᱟᱦᱨᱮ ᱪᱮᱛᱟᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱪᱮᱛᱟᱱ ᱛᱚᱠᱚᱨ ᱨᱮ ᱢᱤᱫ ᱨᱤᱵᱚᱱ ᱛᱮ ᱢᱤᱫ ᱵᱮᱥᱯᱚᱠ ᱴᱩᱭᱡᱚᱨ ᱥᱟᱵᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱹᱰᱤ ᱦᱟᱞᱠᱟ ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱟᱞᱜᱟ ᱛᱮ ᱦᱟᱛᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱤᱫ ᱟᱨᱯᱟᱨ ᱧᱮᱞᱚᱜ ᱥᱤᱴ ᱞᱟᱛᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱨᱩᱠᱷᱤᱭᱟᱭᱟ᱾ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 88 ᱛᱮ 90 ᱛᱮ 65 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Aurum ᱥᱚᱱᱟ ᱥᱟᱠᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: W88mm x D90mm x H65mm
ᱴᱮᱜ ᱠᱚ: luxury, gold, premium, packaging
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
ᱜᱚᱵᱮᱥᱚᱱᱟ: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
ᱯᱨᱮᱨᱚᱱᱟ: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Starts in Dec 2019 to Aug 2020
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau