Fck 2020 ᱠᱟᱞᱮᱸᱰᱟᱨ by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Fck 2020 ᱠᱟᱞᱮᱸᱰᱟᱨ
Client: Lateral Creative Hub
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
- 52,262
- Verified Award Winner
- Verify Award Status for #120533
The Design
About Fck 2020 ᱠᱟᱞᱮᱸᱰᱟᱨ
Fck 2020 ᱫᱚ 2021 ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱴᱮᱵᱩᱞ ᱠᱟᱞᱮᱸᱰᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱟᱞᱮᱸᱰᱟᱨ ᱫᱚ ᱞᱮᱯᱚᱨᱮᱞᱚ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱞᱤᱧ ᱠᱟᱜᱚᱡᱽ ᱜᱮᱞ ᱵᱟᱨ ᱯᱟᱱᱮᱞ ᱨᱮ ᱯᱩᱴᱟᱹᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱛᱟᱣ ᱠᱟᱛᱮ ᱯᱩᱛᱷᱤ ᱞᱮᱠᱟ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨᱵᱟᱝ ᱴᱮᱵᱩᱞ ᱪᱮᱛᱟᱱ ᱨᱮ ᱜᱚᱞ ᱟᱨᱵᱟᱝ ᱮᱴᱟᱜ ᱨᱩᱯ ᱛᱮ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱪᱟᱸᱫᱚ ᱨᱮ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱴᱤᱡ ᱟᱥᱚᱠᱟ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱫᱚ ᱟᱭᱢᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱢᱚᱰᱟᱨᱱᱤᱥᱴ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱟᱨ ᱠᱟᱴᱤᱡ ᱪᱤᱛᱟᱹᱨ ᱦᱚᱛᱮᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥᱭᱚ ᱫᱚ ᱦᱟᱸᱥᱤ ᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱚᱴᱚᱵᱚᱨ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱦᱴᱟ ᱚᱴᱟᱭ ᱛᱮᱭᱟᱨᱟᱭ ᱠᱟᱱᱟ᱾ ᱪᱷᱟᱯᱟ ᱫᱚ 240 ᱜᱽᱨᱟᱢ ᱯᱩᱸᱰ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱛᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱯᱩᱴᱟᱹᱣ ᱟᱠᱟᱱ ᱢᱟᱯ ᱫᱚ 169 ᱜᱩᱱᱩᱱ 240 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Fck 2020 ᱠᱟᱞᱮᱸᱰᱟᱨ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fck 2020 ᱠᱟᱞᱮᱸᱰᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
- Dimensions & Packaging
- Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm - Tags
- lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
- Production Technology
- Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo - Design Challenge
- We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
- Research
- We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
- Inspiration
- 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
- Project Duration
- The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
- Operation Flow
- It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
- Team Members
- Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK
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